Senior B2B Outbound Marketing Manager

A company is looking for a Sr. Manager, B2B Outbound Marketing.

Key Responsibilities

Develop annual / quarterly outbound marketing roadmaps and channel strategies

Utilize industry target data for content development and segmentation

Monitor and optimize email deliverability and establish testing frameworks

Required Qualifications

8+ years of experience, with at least 2 years in a leadership role in B2B marketing

Experience with email marketing platforms such as Act On, Emarsys, or Pardot

Thorough understanding of customer segmentation and targeting processes

Proficiency in Microsoft Office Suite, including Excel

Experience in coaching and developing junior team members