Digital Advertising Product Manager

Cox Communications, Inc. is on the lookout for a passionate Digital Advertising Product Manager to enhance our Cox Media team. This role is essential in overseeing the lifecycle management of our advertising products, which play a vital part in our local advertising portfolio. As the Product Manager, you will drive revenue through existing products, initiate enhancements, launch new offerings, and assess underperforming products.

Key Responsibilities :

• Exhibit expertise in assigned products by orchestrating cross-departmental collaboration that contributes to the success of the Product Management Team, including :
• Collaborating with the Sales team to discover strategies that increase market share, product usage, and revenue.
• Working with Cox Media markets to manage product launches and enhancements, delivering thorough training, impactful marketing materials, and gathering valuable market feedback.
• Connecting with the Marketing Center of Excellence to position product offerings effectively based on data-driven insights.
• Partnering with third-party vendors, Digital Center of Excellence, and Operations teams to align fulfillment and billing practices with the Cox Media sales philosophy.
• Engaging the Business Enablement team to ensure internal stakeholder needs are captured and addressed throughout the product lifecycle.
• Collaborating with the Finance team to design and manage an operating plan and budget for assigned products while overseeing expenses, including vendor payments.
• Pushing product enhancements forward by defining requirements with technology in an agile development framework.
• Assist in outlining business cases to support product and services roadmap investments, identifying new opportunities to enhance portfolio value.
• Make recommendations regarding programs that significantly impact business outcomes, with an understanding of the potential risks of unsuccessful initiatives.
• Continuously explore programmatic inventory sources for optimization opportunities, maximizing campaign yields through partnerships in the OTT / CTV ecosystem.
• Investigate the marketplace for new inventory sources that can increase revenue, leading partnerships and negotiations with supply partners and publishers.
• Collaborate with field local sales, national rep firms, and other sales channels to ensure a comprehensive understanding of products across each group.
• Provide subject matter expertise on products and client strategies to local, national, and sales teams.
• Manage third-party vendor relationships, ensuring high accountability and customer service, coupled with ongoing performance evaluations.
• Establish and maintain productive relationships, both internally and externally, that support products and services aligned with company goals.

Qualifications :

Preferred Qualifications :

Compensation :

The base salary for this position ranges from $108,800.00 to $181,400.00, varying based on location and the candidate's qualifications. Additional compensation may be available through incentive programs.

Benefits :

Cox offers eligible employees flexible vacation policies, seven paid holidays, and up to 160 hours of paid wellness time each year for personal or family needs. Additional paid time off is available for bereavement, voting, jury duty, volunteering, military service, and parental leave.