Program Director

divh2Director Member Awareness Activation / h2pWe exist to create a more connected compassionate and confident experience for people with cancer and those who care for them. We make it easier to get answers access high-quality care quickly and feel supported throughout treatment and beyond. Today Thyme Care is a market-leading value-based oncology care enabler partnering with national and regional health plans providers and employers to deliver better outcomes and lower costs for thousands of people across the country. Our model combines high-touch human support with powerful technology and AI to bring together everyone involved in a persons cancer journey : caregivers oncologists health plans and employers. As a tech-native organization we believe technology should strengthen the human connection at the center of care. Through data science automation and AI we simplify complexity improve collaboration and help care teams focus on what matters most : supporting people through cancer. Looking ahead our vision is bold : to become a household name in cancer care where every person diagnosed asks for Thyme Care by name. If youre inspired to make cancer care more human and to help reimagine whats possible wed love to meet you. Together we can build a future where every person with cancer feels truly cared for in every moment that matters. / ph3What Youll Do / h3pThe Director Member Awareness Activation is a critical marketing leadership role responsible for driving how prospective members discover understand and enroll in Thyme Care. This leader owns the full top-of-funnel strategy and execution from building market awareness to driving high-conversion lifecycle programs and plays a critical role in scaling member acquisition across all partnerships. Reporting to the VP of Marketing you will lead a small team focused on multi-channel acquisition automated lifecycle journeys segmentation experimentation and continuous optimization. You will work closely with Engagement Marketing Partnership Operations Payer Growth Enrollment Operations Product and Technology to design launch and continuously optimize campaigns that elevate market awareness and convert members across all channels. / ph3Top-of-Funnel Growth Acquisition / h3pOwn and execute the full member acquisition funnel from awareness through activation and enrollment. Build and deploy multi-channel campaigns across email SMS digital paid social direct mail and employer and health plan communications. Develop market-level awareness strategies using partner insights market dynamics and message testing. Create scalable segmentation targeting and messaging frameworks that reach diverse member populations. / ph3Lifecycle Automated Journeys / h3pArchitect implement and evolve automated lifecycle programs using Customer.io ensuring timely relevant and personalized communication. Apply behavioral triggers dynamic content and robust segmentation to guide members from first touch through enrollment. Build a disciplined experimentation roadmap across both automated and non-automated channels testing new journeys messaging and engagement tactics that improve funnel performance. / ph3Experiments Innovation Out-of-the-Box Growth Tactics / h3pLead high-impact experiments that go far beyond digital channels including employer education sessions onsite or in-office awareness activations community or plan-sponsored events high-impact direct mailings and other creative growth ideas. Partner with client-facing teams to pilot new partnership-driven initiatives that expand reach and create high-intent moments for members. Evaluate experiment results rigorously and scale successful tactics across markets and partner portfolios. / ph3Client-Integrated Marketing Cross-Functional Collaboration / h3pWork hand in hand with Partnership Ops and client partners to build aligned acquisition strategies and benefit communications. Integrate deeply into partner communication ecosystems : benefits portals HR or care manager workflows newsletters and partner events. Design launch and continuously optimize campaigns that elevate market awareness and convert high-intent members across every partner channel. Develop co-branded and partner-specific marketing frameworks for launches peak moments (like open enrollment) and recurring outreach. / ph3Campaign Excellence QA Operational Rigor / h3pBuild and maintain a rigorous QA process ensuring accuracy compliance and flawless execution across all channels. Create and maintain a comprehensive playbook of best practices for segmentation outreach cadences creative channel mix and conversion. Implement operational workflows that support scale predictability and quality across internal teams and partner programs. / ph3Analytics Optimization Reporting / h3pDefine and track key performance metrics across the acquisition funnel : reach engagement CTR CVR activation enrollment rate cost-per-enrollment and overall ROI. Partner closely with Enrollment Operations to prioritize essential reporting and funnel visibility leveraging Data team support where possible but not dependent solely on them. Identify insights and trends that guide ongoing improvements in targeting creative messaging and channel mix. Drive continuous experimentation and learning cycles scaling strategies that deliver measurable lift in acquisition and enrollment. / ph3Team Leadership / h3pLead mentor and scale a high-performing lifecycle and acquisition marketing team with clarity accountability and strategic direction. Foster a culture of creativity testing operational excellence and cross-functional alignment. Establish collaboration rhythms with Product Engineering Data Engagement Marketing Enrollment Operations and Client Success to ensure cohesive end-to-end member experiences. / ph3What Youve Done / h3p8+ years of experience in growth marketing lifecycle / CRM marketing or multi-channel acquisition programs ideally in healthcare benefits or a complex B2B2C environment. Oncology experience is a significant plus. A strong experimentation mindset with a proven ability to design run and analyze tests across both digital and non-digital channels. Demonstrated success in top-of-funnel growth including segmentation multi-channel campaign development and conversion optimization. Ability to work effectively within complex multi-stakeholder ecosystems including payer partners and internal operational teams. Highly analytical and data-driven with a strong command of funnel metrics A / B testing segmentation and ROI analysis and the ability to prioritize and advocate for needed reporting in partnership with Enrollment Operations and Data. Proven ability to collaborate cross-functionally with Payer Growth Engagement Marketing Partnership Operations Enrollment Operations Product and Technology teams. Strong leadership and team development skills with experience building and mentoring high-performing marketers in fast-paced or high-growth environments. Clear compelling communicator able to translate insights into action and influence stakeholders across technical and non-technical groups. Comfort with ambiguity and constraints resourceful creative and able to move quickly even when data or resourcing is limited. Member- and partner-centric perspective with sensitivity to diverse audiences benefit structures and communication needs. / ph3Why This Role Why Now / h3pThyme Care is entering a pivotal stage of growth as we expand across new markets and deepen partnerships with major health plans and employers. As our reach grows so does the need for a modern high-performing acquisition engine that can scale awareness and drive meaningful enrollment across a diverse member base. This role exists to build that engine. Were ready to elevate our lifecycle marketing experiment with bold new acquisition tactics and deeply integrate into partner communication ecosystems and we need a leader who can bring creativity discipline and data-driven strategy to make it happen. You will shape how thousands of people learn about and enroll in Thyme Care directly influencing revenue partner performance and our ability to deliver better care experiences to members. / ph3Our Values / h3pAt Thyme Care our core values guide us in everything we do : Act with our members in mind Move with purpose and Seek diverse perspectives. They anchor our business decisions including how we grow the products we make and the paths we choose or dont choose. Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes equity benefits and other opportunities at Thyme Care. Individual pay decisions are based on several factors including qualifications experience level skillset and balancing internal equity relative to other Thyme Care employees. The base salary for this role is 170000 - 200000. The salary range could be lower or higher than this if the role is hired at another level. This position is also bonus-eligible. We recognize a history of inequality in healthcare. Were here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal-opportunity employer. Be cautious of recruitment fraud and always confirm that communications are coming from an official Thyme Care email. / p / div