Director Technical Marketing Content

divh2Director Technical Marketing Content / h2pBelden is seeking a highly strategic, technically astute, and commercially savvy Director of Go-to-Market (GTM) Content and Strategy to join our Innovation Strategy Operations team. This pivotal role will bridge deep technical expertise with market insight to craft compelling value propositions and comprehensive go-to-market strategies for Beldens innovative and emerging products and solutions. / ppYou will be responsible for translating complex technical features of our networking, security, IT / OT, and industrial data communication offerings into clear, impactful, and customer-centric narratives. A key aspect of this role will be leading Beldens technical education and certification programs, ensuring our internal teams, partners, and customers are expertly trained and certified on our advanced technologies. / ppReporting into the Innovation function, you will play a critical role in shaping the technical and market narrative for both existing and nascent technologies, guiding Product Line Managers (PLMs), Solution Line Managers (SLMs), and innovation teams in developing messaging that resonates with diverse technical and business personas, ultimately accelerating the commercialization of Beldens next generation of offerings. / ph3Key Responsibilities : / h3ulliStrategic GTM Content Positioning : / liulliDevelop and refine value propositions and ideal customer profiles for nascent technologies, innovative solutions, and new business models emerging from Beldens innovation pipeline. / liliDrive the narrative for Beldens innovation initiatives, translating complex RD and technical capabilities into clear, customer-centric stories that highlight future value, market disruption, and differentiation. / liliServe as a coach and mentor to PLMs, SLMs, and innovation teams, helping them simplify and sharpen market messaging for both established and emerging offerings. / liliTranslate complex technical capabilities into customer-centric narratives that drive engagement and differentiation across various market segments. / li / ulliTechnical Education Certification Program Leadership : / liulliLead the strategy, design, development, and delivery of Beldens technical education and certification programs (e.g., 101201301 portfolio). / liliEnsure these programs are world-class, scalable, and effectively equip internal teams, partners, and customers with the knowledge and skills required for Beldens networking, security, IT / OT, and edge computing solutions. / liliDrive the technical education engine from design to production, delivery, and reporting ensuring the certification portfolio is continuously updated to reflect new technologies and market needs. / li / ulliTechnical Marketing Leadership : / liulliLead the strategy, development, and execution of high-quality technical marketing content, including whitepapers, application notes, solution briefs, competitive analysis, technical presentations, product demonstrations, and architectural guides. / liliDevelop clear, concise, and impactful technical messaging that articulates the unique value and differentiation of Beldens solutions to various technical personas (e.g., engineers, architects, IT managers, OT specialists). / liliConduct in-depth technical competitive analysis, identifying strengths, weaknesses, and market opportunities to inform product development, marketing strategies, and sales enablement. / li / ulliCross-Functional Collaboration Enablement : / liulliCollaborate closely with RD, Product / Solution Management, Corporate Marketing, Sales, and Strategic Partnerships to ensure message-market fit for new offerings and align GTM strategies for successful incubation and launch. / liliPartner with Sales Enablement to create and deliver technical training, tools, and resources for sales teams, channel partners, and system integrators, empowering them to effectively position and sell Beldens complex solutions. / liliCollaborate with Engineering and Product / Solution Management to ensure the technical accuracy and integrity of all content. / liliAlign with Regional Marketing teams on localization and audience-specific adaptations of content and messaging. / li / ulliThought Leadership : / liulliRepresent Belden as a technical expert and thought leader at industry events, webinars, and customer engagements, delivering presentations and contributing to technical discussions on emerging trends. / li / ul / ulpWhat Youll Own : / pulliValue proposition frameworks and messaging architecture for Beldens innovation portfolio. / liliCoaching methodology for PLMs, SLMs, and innovation teams on market messaging and commercialization. / liliIdeal customer profiles and segmentation strategies for future markets and new customer segments. / liliTechnical content strategy and editorial calendar, with a strong focus on innovation narratives and future-state visions. / liliProduct- and solution-specific GTM strategies for new and emerging offerings. / liliCompetitive positioning and differentiation narratives for disruptive solutions. / liliBeldens technical education and certification program strategy and execution. / liliTechnical sales enablement tools and training programs. / liliThe technical voice and narrative for Beldens innovation initiatives. / li / ulpSuccess Metrics : / pulliMessage Resonance : Engagement rates, win / loss feedback, and market perception for new and innovative solutions. / liliContent Performance : Downloads, shares, lead conversions, and positive feedback on technical marketing assets. / liliSales Enablement Effectiveness : Sales team confidence, usage of technical tools, and contribution to sales pipeline / wins for new offerings. / liliTechnical Education Certification Impact : Completion rates, participant satisfaction, demonstrated knowledge transfer, and positive impact on sales and partner capabilities. / liliTime-to-Message : For new product / solution launches and innovation milestones. / liliPLM / SLM / Innovation Team Satisfaction : And adoption of coaching frameworks for new ventures. / liliInnovation Narrative Impact : Engagement with thought leadership content, media mentions, and industry recognition for Beldens innovation. / liliCommercialization Readiness : Contribution to the successful transition of innovative concepts from RD to market-ready solutions. / li / ulpQualifications : / pulliExperience : / liulli15+ years in technical marketing, product marketing, or a related strategic role within the networking, security, IT / OT, or industrial data communication industries. / liliProven experience in developing and executing successful GTM strategies and content initiatives for new product introductions, emerging technologies, or innovation commercialization. / liliDemonstrated leadership in developing and managing technical education and certification programs. / liliExperience working with early-stage products, ventures, or incubation teams is highly desirable. / li / ulliTechnical Expertise : / liulliDeep technical acumen and hands-on experience with products and solutions related to : / liulliNetworking : Industrial Ethernet, switches, routers, enterprise networking, wireless technologies, access points. / liliSecurity : Cybersecurity for IT / OT environments, network security, industrial control system (ICS) security, data privacy. / liliIT / OT Convergence : Strong understanding of IT and OT architectures, protocols, challenges, and integration strategies. / liliIndustrial Data Communication : Fieldbus technologies, industrial protocols (e.g., PROFINET, EtherNet / IP, Modbus TCP, OPC UA), data acquisition, edge computing, protocol conversion gateways. / li / ulliAbility to understand complex technologies and translate them into clear, compelling customer benefits and market narratives. / li / ulliSkills : / liulliExceptional written and verbal communication skills, with a strong portfolio of technical marketing content. / liliOutstanding storytelling, presentation, and public speaking abilities, comfortable engaging diverse audiences from engineers to executives. / liliProven ability to coach, mentor, and influence cross-functional teams. / liliStrong strategic thinking, analytical capabilities, and problem-solving skills. / liliDemonstrated ability to conduct market research, competitive analysis, and identify future market trends. / liliHighly collaborative, with a track record of working effectively across RD, Product Management, Sales, and Marketing teams in a fast-paced, innovation-driven environment. / li / ulliEducation : / liulliBachelors degree in Electrical Engineering, Computer Science, Marketing, Business, or a related technical field is required. / liliMasters degree (MBA or technical) is preferred. / li / ul / ulpApplicants can expect a base compensation range of $160,000 - $200,000 annually, plus benefits and additional incentives based on the level / p / div