Senior Director, Product Manager - Retail Bank Marketing

Senior Director, Product Manager - Retail Bank Marketing

Product management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.

About the team

Capital One's Retail Bank has grown by leaps and bounds in the last couple of years. The Bank has risen up the league tables in deposits and checking relationships, capitalizing on industry-leading products and a unique challenger brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team has been on a two-year journey of transformation into a digital-first, intelligent marketing function to unleash the business's growth potential. Our team is made up of business and data analysts, marketing strategists, MarTech product and platform managers, data scientists, creatives, project managers and process managersall working together to create the marketing experiences that will drive more and core customers to bank with Capital One.

The Retail Bank Marketing team is looking for someone with deep marketing expertise who is interested in applying that experience into building, developing and maintaining a high-performing marketing organization and supporting our growing Bank Marketing platforms. We're on a journey to build world class marketing capabilities that create more personalized, data-driven, real-time experiences for prospects and customers. This person should be highly organized, emotionally intelligent and skilled in facilitating collaboration across leaders, as they will work directly with the Bank Marketing leadership team to drive strategic MarTech efforts, keep a pulse on healthy morale and engagement, and ensure key business priorities and campaigns are successfully executed. The ideal candidate can connect the dots between good process and great results, effectively influence others to achieve organizational goals, and facilitate a vocal leadership team toward purposeful outcomes through technology and AI.

This MarTech leader will play a crucial role in leading the strategy, execution, and optimization of marketing technology and automation efforts, as well as defining and implementing key strategic initiatives for marketing technology platforms such as incentive infrastructures. Unifying key Martech functions under one leader will provide an opportunity to advance the strategy and agenda for marketing automation, data and incentives. This role will also play a critical role in defining, building and maintaining the MarTech architecture working with technology leaders and across the enterprise. This involves creating decision-making frameworks for platform architectural changes and managing integrations between various platforms like AdTech and owned channels. Key responsibilities include managing the MarTech stack, selecting vendors, overseeing budgets, driving data-driven strategy, and fostering adoption of new technologies. The ideal candidate will have a background in cloud technology (AWS / Google Cloud / Azure) and marketing technology (MarTech) which includes platforms such as Salesforce, Adobe Workfront, Google Marketing Platform, or similar SAAS offerings.

Capital One Product Framework

In this role, you'll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful product management :

• Human Centered : Obsesses about internal and external customer needs to reimagine and innovate product solutions
• Business Focused : Delivers game-changing outcomes by focusing on leverage and execution excellence
• Technology Driven : Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value
• Integrated Problem Solving : Identifies and resolves complex problems to deliver outcomes while mitigating product risks
• Transformational Leadership : Leads cross functional teams to solve customer problems and drive organizational alignment

Basic qualifications :

Preferred qualifications :

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Riverwoods, IL : $240,300 - $274,300 for Sr. Dir, Product Management

McLean, VA : $264,300 - $301,700 for Sr. Dir, Product Management

New York, NY : $288,400 - $329,100 for Sr. Dir, Product Management

Philadelphia, PA : $240,300 - $274,300 for Sr. Dir, Product Management

Richmond, VA : $240,300 - $274,300 for Sr. Dir, Product Management

Wilmington, DE : $240,300 - $274,300 for Sr. Dir, Product Management

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonuses and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability / vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.