Growth Lead

Growth Lead

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.

Role Overview As the Growth Lead, your mandate is to take TechLeader from launch to traction. You'll define and execute the full-funnel marketing strategy that ensures our products reach the right audience : AI and tech decision-makers across platforms, formats, and channels. You'll be the operational lead across GTM execution, content distribution, analytics, and paid marketing.

What You Will Do :

Go-to-Market Execution

• Own and execute TechLeader's GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle
• Plan and publish high-signal content 56 times per week in sync with product launches
• Design and run integrated campaigns for each drop case studies, tools, newsletter issues, events
• Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights
• Build and manage relationships with influencers, contributors, and external publications
• Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions
• Run targeted paid boosts and retargeting for high-performing content

AI-Enabled Marketing Ops

Growth Analytics & Optimization

Content & Distribution

Community & Contributor Engagement

Who You Are This role is for a strategic doer someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content you're driving traction.

Experience & Skills You Bring You've done the hard yards in growth, GTM, or brand marketing roles and can point to real traction and impact.

How You Think & Work

Good to Have Experience : Not mandatory, but helpful to hit the ground running :

Why Work at Packt We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by :

We focus on the full employee experience. We seek to achieve this by :

Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

Monthly Gross Salary : INR 60K -100K fixed per month (depending on relevant experience and / skills) Disclaimer : Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring