Regional Sales Manager

Regional Sales Manager

Division : Midas Franchise

Function :

Division Sales & Operations

Reports to :

Division Vice President

General Summary

The Regional Sales Manager (RSM) will be actively involved in supporting Midas franchisees which could include multiple states with annual sales from $30M-$100M. This includes supporting success in our tire, parts and, credit programs, as well as coaching and implementing best practices. The Regional Sales Manager’s role will be responsible for meeting top line and bottom-line objectives in sales, car counts, tire sales and improving customer centricity. The RSM will act as a change agent executing business model transformation and will be accountable for improving store operations, growing sales / profits, increasing the value of our franchise network, and growing new stores (both conversions and new construction).

Primary Responsibilities

• Build and maintain strong business relationships with Midas Franchisees and their key management personnel by providing insightful support, training, management, reporting and motivation to enhance overall operations.
• Focus on growing car counts, while employing strategies to enable Midas Franchisees to say yes to every customer. Develop and execute tactical action plan and strategic plans aligned with KPIs targets, values, vision, and best practices of the brand.to transform the Midas Business Model from a “basic service shop” to a full-service tire destination and service provider (present & future) in becoming an automotive destination dealership alternative.
• Coach and teach Midas Franchisees to manage P&L as a tire and service retailer. Getting them to learn and embrace the concept of balancing Gross Profit Percent and Gross Profit Dollars.
• Coordinate and lead regularly scheduled Midas Franchisee meetings. Sharing tactics to drive same store sales growth, Fleet sales and new technology integrations proficiencies to impact franchisees and brands profitability while building camaraderie amongst the Franchisees in their Region..
• Be “present” for franchisees as they embrace and overcome the challenges required to grow a successful business and ensure world-class support with the goal of improving overall growth, profitability, and customer experience.
• Participates in Cold Calling of competitive independent tire and auto repair dealers to discuss converting their business to Midas or potentially selling their business to existing Midas Franchisees.
• Orients Franchisees to the Midas Purpose & North Star, understanding the Midas System, working through start-up issues, and helping them become proficient with all things operational.
• Work with cross functional support teams on all aspects of growing store count. Focus includes but is not limited to saving stores, upgrading and transferring weaker dealers to stronger owners, and identifying new franchisees.
• Engage with TBC support departments to help achieve franchisee goals. Departments include marketing, training, call center, accounting, real estate, construction, purchasing, and tire merchandising.

Education & Experience

Demonstrable Skills

Geographic, Work and Travel Requirements