This role drives execution and improvement of programmatic media buying (CTV, Display, Rich Media) for DR and Branding clients.
Main Duties and Responsibilities
- Support planning, buying and optimization of programmatic media across multiple media types for a portfolio of clients
- Implement best practices for bidding, budget management, and reporting
- Support the documentation of optimizations and learnings
- Collaborate with account and product personnel on programmatic media plans
- Educate internal and external teams
- Design and implement strategies to improve performance for clients, supporting recommendations with results data
- Work to establish and manage existing PG, PMP, or other inventory lines with vendors
- Work with media planning teams on recommendations for buy adjustments, performance optimizations, and strategic alignment
- Work with first party and third party data providers to best target potential customers along the varied purchase funnel for each client
- Support planning and buying teams on invoice reconciliation and buy information entry into our financial system
Requirements
- At least 2 year of hands-on programmatic buying experience
- Proven ability to drive programmatic performance
- Proven ability to thrive in highly collaborative work environments
- Advanced user of at least one DSP (TTD and Amazon preferred)
- Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments
- Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, conversion tracking and attribution, etc)