Marketing Automation & Content Specialist

Responsibilities

Build and execute global and local integrated marketing campaigns using Pardot and Adobe, aligned with business objectives and local market needs.

Design and deploy global and local campaign assets: emails, landing pages, forms, and engagement programs (nurturing flows, webinar journeys, lead scoring logic).

Maintain campaign and asset governance: ensure naming conventions, templates, tagging, and user journeys are compliant with standards and analytics requirements.

Collaborate closely with the analytics lead to ensure tracking and reporting capabilities are correctly enabled (UTMs, scoring rules, campaign logic, etc.).

Support the creation and deployment of high-quality campaign content: whitepapers, ebooks, webinars, brochures.

Support country marketers and product teams with enablement and guidance on how to use and adapt global campaign assets and tools.

Ensure contact database segmentation, list hygiene, and alignment with privacy regulations.

Partner with Salesforce, IT, and Digital Marketing teams to ensure seamless integration between platforms.

Requirements

Minimum of 5 years of hands‑on experience in B2B marketing automation and digital content delivery.

Experience working in a multi‑country, matrix organization or global B2B company.

Successful completion of a Bachelor’s degree in Marketing, Communications, Business, or related field.

Proven experience in multi‑touch campaign orchestration, lead nurturing, scoring, and managing webinars and gated assets.

Experience collaborating with content producers, designers, and external agencies.

High proficiency in Pardot, Salesforce, and Adobe Experience Manager (AEM).

Strong knowledge of ON24 or similar webinar platforms.

Solid understanding of lead funnel logic, B2B customer journeys, and lead scoring frameworks.

Preferred

Desirable: Experience with Photoshop or basic design tools for minor visual adaptations.

Additional languages are a plus.

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