VP Field Marketing

Overview

Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house.

The Vice President (VP) of Field Marketing is responsible for developing and executing regional and community-level marketing strategies to drive brand awareness, customer engagement, and sales performance across homebuilding divisions. This leader collaborates with corporate marketing, division leadership, and sales teams to ensure consistent messaging, targeted campaigns, and effective marketing initiatives tailored to local markets.

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Company Overview: Beazer Homes is committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.

Primary Duties & Responsibilities

• Develop and execute the annual marketing plan aligned with corporate and growth objectives, including lead generation, appointment setting, and community visit targets.
• Build on national customer segments to refine local customer demographic, psychographic, and geographic insights.
• Lead analysis of the competitive landscape and local housing market trends.
• Partner with Sales, Product, Finance, and DPs/APs to ensure alignment between marketing initiatives and business objectives across all divisions, driving a unified approach to customer acquisition and retention.
• Partner with Division President and Finance to optimize the field marketing budget, ensuring fiscal responsibility and maximizing return on investment.
• Collaborate with Corporate Marketing to adapt and deploy national campaigns locally while ensuring brand consistency and compliance with regulatory standards.
• Partner with cross-functional teams to implement enhancements that elevate the customer experience, including digital tools, website improvements, and in-community activations. Support the end-to-end customer journey, offering seamless and personalized communication strategies throughout the shopping experience.
• Oversee the creation and execution of targeted marketing initiatives designed to generate high-quality leads, increase inbound traffic, and drive appointments for each division.
• Develop and manage community-focused marketing campaigns, including grassroots activations, local partnerships, and events that strengthen brand presence and foster customer loyalty.
• Partner with Marketing Customer Insights & Experience team to establish key performance indicators (KPIs) for each initiative, track progress, and regularly report on the success of lead generation, traffic growth, and appointment setting activities, adjusting strategies as necessary to meet goals.
• Lead, inspire, and develop a high-performing field marketing team, ensuring clear objectives, growth opportunities, and alignment with the overall vision of the organization.

Education & Experience

• Experience developing regionalized marketing campaigns that drive on-site engagement and lead generation.
• Experience organizing homebuyer events, grand openings, and real estate networking partnerships.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of marketing experience, with at least 5 years in a leadership role within homebuilding, real estate, or a related industry.

Skills & Abilities

• Strong understanding of regional homebuyer demographics, sales cycles, and competitive positioning.
• Knowledge of Salesforce, HubSpot, and marketing automation tools to enhance lead nurturing.
• Experience with developing local marketing strategies.
• Ability to analyze regional sales trends, buyer behaviors, and campaign performance metrics.

Physical Requirements

The work environment for this role is primarily office-based, with most tasks completed on a computer. However, the position also involves travel, which may include air travel, site visits, industry events, off-site meetings, or overseeing business operations in various locations. Travel requires adaptability to different work settings, and the individual should be comfortable working remotely as needed. Overall, this role offers a balance between a stable office environment and the dynamic nature of travel, demanding strong organizational skills, flexibility, and the ability to transition seamlessly between on-site and remote work.

Additional Responsibilities
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Additionally, an employee's job duties may change at any time, in the company's sole discretion.

Personal Information Collection Notice for Job Applicants
In order to process your application, we will ask you to create an account and provide us with certain personal information, including your identification data (e.g. name, date of birth, driver’s license number, contact details), education information, and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit Beazer.com/privacy, which includes a link to an additional notice for California residents and which link can also be visited directly at Beazer.com/Californiaprivacy.

Equal Opportunity Employer