Creative Director, Digital Media

Description:

ROLE: Creative Director (Full Time)

About Qlay

Qlay is the video production company behind the Spy Ninjas, the longest-running scripted series in YouTube history, and the brainchild of YouTube creators Chad Wild Clay & Vy Qwaint. The stories surrounding this inspirational group of everyday heroes have earned over 15 billion views and 45 million subscribers. Spy Ninjas are unique within the YouTube space, as we create multiple 20–30 minute narrative episodes, every week.

Role Overview

We are seeking a dynamic and visionary Creative Director to help elevate our creative strategy on YouTube and other social platforms. Someone who understands how to tell compelling, data-informed stories that drive both engagement and brand growth, and who can lead a team of creatives in that pursuit. This is a ground floor opportunity to help shape the creative direction of Qlay’s future. The ideal candidate will have recent success on YouTube, a deep understanding of the digital content landscape and the ability to turn ideas into episodes, a passion for storytelling, solid storytelling experience and the ability to lead creative teams. You’ll oversee our flagship YouTube show, develop new formats, and guide content from idea to upload.

The position is Full Time in Las Vegas, NV. Initial interviews can be held remotely, and if you are selected for this role, relocation compensation is provided.

What You’ll Do

• Own day-to-day YouTube creative strategy and oversight of all content across the Qlay network of channels
• Develop data-informed video concepts and series that grow views, subscribers, and revenue
• Report directly to Qlay’s President, and work closely with the Creators to evolve storytelling and video formats
• Manage a team of creatives who write, direct, film and edit all Qlay content
• Guide visual storytelling with obsessive attention to detail and story lore
• Analyze performance across CTR, retention, thumbnails, and titles and adjust creative accordingly
• Collaborate cross-functionally to ensure content supports broader business and product goals
• Understand trends, competitive landscape, best practices, platform dynamics, audience feedback and analytics to continuously refine and improve success.
• Partner with production manager to lead successful film days and deliver on post-production timelines while protecting creative integrity at every stage
• Serve as the creative lead in post: shaping narrative, pacing, and visual identity

Benefits

• Health Insurance: Medical, Vision, Dental
• 401(k) matching
• Paid time off
• Relocation assistance

Requirements:

What You Bring

• 10+ years of experience in Digital Media, including
• 5+ years as a YouTube-focused Creative Director / Creative Producer /or Creative Lead (end-to-end ownership: concept ? post)
• Experience growing large YouTube channels
• Experience managing a team of creatives; conducting performance reviews, delivering constructive feedback, and helping creatives grow in their careers.
• On-set leadership and post-production management experience in a fast-paced environment
• A passion for storytelling, experimentation, and solving creative challenges under pressure
• Comfortable directing shoots and managing creators with clarity and confidence
• Strong writing abilities, editorial instincts and proven ability to turn data into creative decisions
• Hands-on experience with YouTube analytics and social platform algorithms
• Bonus if you’re a Spy Ninja fan—but not required. Just bring curiosity, creativity, and an absolute OBSESSION for YouTube