Some creative roles ask you to maintain the brand but as the Creative Director here at Renuity were asking you to build it. Brick by brick pixel by pixel moment by moment.
Were in the middle of a major transformation : weve begun consolidating seven established home improvement brands under one national brand Renuity and were creating the foundation that will carry us into this next chapter. We need a Creative Director who can help bring the emerging brand to life across every touchpoint from campaigns to digital experiences and more.
This is not a review decks give notes and walk away kind of Creative Director role. This is a leader maker hybrid that lets you both imagine the work and roll up your sleeves to build it. Youll report to our Head of Brand and serve as a key creative partner in our brand consolidation our national campaign development our visual identity redesign and the buildout of our brands expression across every touchpoint. And because were modernizing how creative teams work youll also help define how AI fits into our creative workflows production processes and tech stack.
What Youll Do :
Define and own the creative direction for Renuity across visual digital motion copy and experiential touchpoints.
Serve as a key stakeholder in our visual identity redesign and help bring that identity to life across every medium.
Partner with our external agencies to co-develop concepts elevate creative quality and ensure every expression ladders up to a cohesive national brand.
Hire mentor and lead our in-house creative team.
Build the operational backbone of the creative function : processes workflows templates guidelines and scalable systems.
Help design our creative tech stack and operational tools including the integration of emerging AI capabilities.
Produce high-visibility creative work and set the standard for creative excellence.
Create design systems templates and brand guidelines that ensure consistency flexibility and speed across every channel.
Develop assets and toolkits that support both full-funnel marketing and performance-driven creative needs.
Support Marketing HR Internal Comms Ops Executive Leadership and other cross-functional teams as their go-to creative partner.
Translate business goals into visually compelling work that drives action and connection.
Collaborate nationally with cross-functional teams with occasional travel to support brand-led initiatives.
Work closely with agency partners to align on briefs refine creative concepts and bring breakthrough ideas to life across channels.
What Youll Bring :
10 years of multi-disciplinary creative experience with deep expertise in visual and digital design (motion a big plus)
A portfolio that shows vision craft and versatility you create brand worlds not just assets.
Experience leading copywriters and shaping verbal expression / narrative direction even if youre not the primary writer
A track record of leading or contributing to major brand build redesign or campaign initiatives ideally for large-scale or national companies
Experience building or scaling an in-house creative team or studio
Comfortable working with external agencies you know how to give clear direction drive alignment and elevate the work without heavy-handedness
Strong systems thinking you know how to turn creativity into repeatable structures that enable scale
Comfortable using AI creative tools and excited to help us define how AI enhances creative workflows and production
Ability to design for multiple purposes brand storytelling performance marketing employee engagement vendor education and more
About Renuity
Renuity headquartered in Charlotte NC is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust innovation and customer-first service.
To learn more visit Renuitys About Us page.
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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team you have a disability under the Americans with Disabilities Act or similar law and you need an accommodation during the application process or to perform these job requirements or if you need a religious accommodation please contact
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Required Experience :
Director
Key Skills
Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,Adobe Photoshop,Social Media Management,Adobe Illustrator,Copywriting,Customer relationship management,Experience Design,Adobe Indesign
Employment Type : Full-Time
Experience : years
Vacancy : 1
Creative Director • Charlotte, Vermont, USA