Senior Media Planner / Buyer

WHO WE ARE

PATHOS is a full-stack marketing agency based in downtown West Palm Beach, specializing in brand development and growth across physical and digital spaces. We deliver end-to-end media solutions through a comprehensive suite of advisory, creative, web, video, and media services, helping clients from local startups to national organizations amplify their brand with industry-leading talent and technology.

JOB OVERVIEW

The Senior Media Strategist is responsible for the end-to-end project ownership from planning, negotiating, buying, optimization, post-analysis, reporting and billing reconciliation for specific clients in the firm’s portfolio. As the client’s primary point of contact for media, the Senior Media Strategist crafts a comprehensive strategy for print, out-of-home, broadcast and digital media placements, as well as manages key partnerships with media companies, publishers and ad networks. By developing an in-depth understanding of the client’s core objectives, the Senior Media Strategist identifies optimal and effective methods for reaching desired audiences across the media landscape to achieve primary business goals.

As an experienced professional on the Media team, the Senior Media Strategist assists to monitor and enhance the operational workflow for media planning and buying. By maintaining a pulse on the evolving industry, the strategist actively explores, researches, and integrates innovative solutions within the media landscape. Lastly, the Senior Media Strategist plays a role in community engagement and outreach initiatives to uphold a positive culture surrounding the PATHOS brand.

RESPONSIBILITIES

• Develop integrated media plans that align with business goals, customer touch points, and the role of owned and earned channels.
• Translate audience insights and media research into targeting strategies and audience personas.
• Analyze competitive data and market trends to inform planning and identify opportunities.
• Collaborate with creative, brand, and digital teams to deliver cohesive, data-driven strategies.
• Manage relationships and negotiate contracts with media partners, publishers, and vendors.
• Oversee media budgets and ensure accurate planning, billing, and reconciliation.
• Reconcile invoices, review affidavits, and confirm that all media is delivered according to contractual agreements.
• Use performance data to measure KPIs and recommend optimizations.
• Stay current on industry trends to drive innovation and evolve media strategies.
• Present media strategies and performance reports clearly and confidently.

QUALIFICATIONS

BENEFITS

HOW TO APPLY

Please send an email (careers@wearepathos.com)containing your resume, cover letter and any other appropriate materials for our consideration.