Program Manager, Wine Club

Job Description

Job Description

The Cal Alumni Association (CAA) provides all Cal graduates with rewarding connections to the university, to fellow alums, and to current students. Founded by the original graduates of the University of California in 1872, the Cal Alumni Association today represents more than half a million alums living throughout the world.

Our mission is to cultivate a lifelong relationship with our alma mater by connecting and inspiring alums, students, and the campus community through meaningful and inclusive opportunities. We foster a culture that celebrates diversity, creates a sense of belonging, and advances equity.

Position Summary

The Wine Club Program Manager is responsible for the end-to-end ownership, growth, and operational execution of a curated wine club program, including oversight of agricultural, vineyard, and winery management initiatives aligned with the program's brand and long-term strategy.

This role owns program performance, including membership growth, revenue goals, customer experience, events, and operational excellence. The Program Manager oversees vendor and grower relationships, production planning, inventory coordination, fulfillment logistics, customer service, and financial performance to ensure a high-quality, sustainable, and scalable program.

The Program Manager serves as the central point of coordination between vineyards, wineries, distributors, agricultural partners, fulfillment vendors, marketing, and leadership—ensuring alignment between production realities, business goals, and an exceptional member experience.

Key Responsibilities

Program Ownership, Growth & Goal Management

• Own the overall success of the wine club, including membership growth, retention, revenue, and margin goals
• Develop annual and multi-year program goals and growth strategies
• Track performance against targets and recommend adjustments to pricing, offerings, cadence, or experience
• Identify new opportunities for expansion, special releases, partnerships, and events

Program Management & Operations

Agriculture, Vineyard & Winery Program

Customer Service & Member Experience

Events & Experiential Programming

Vendor, Grower & Partner Relations

Marketing & Growth (In Collaboration with MarCom)

Financial Oversight & Reporting

Compliance & Risk Management

Qualifications

Required

Preferred

Pay and Benefits :

This position is classified as an at-will, full-time, exempt position. Pay range is $85,000-105,000 annualized. This position is eligible to participate in healthcare benefits, and a retirement plan with company match. We offer great work-life balance opportunities with generous vacation and holiday time-off benefits. CAA staff, while not University of California employees, are eligible for many UC Berkeley staff programs, professional development and networking opportunities, and discounts on campus. We have a friendly and professional environment, and we pride ourselves on our team approach.

BenefitsFor Our Full-time Employees :

CAA offers an excellent health care and supplemental benefits packages, 403(b), a generous paid time-off benefit, and more. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

Health Care Benefits :

Paid Time Off Benefits :

Professional Development :

Financial Benefits :

Life Insurance

Commuting and Parking :

Access to Campus Programs and Discounts :