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Sr Director, Brand
Sr Director, BrandPayPal • San Jose, CA, US
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Sr Director, Brand

Sr Director, Brand

PayPal • San Jose, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Senior Director, Global Brand

PayPal is seeking a bold, visionary, and strategic creative leader to serve as Senior Director, Global Brand. This is a defining role at the helm of PayPal's global brandowning and evolving our voice, tone, identity, and behavior across every consumer and business touchpoint. You will be responsible for shaping the company's brand strategy, guiding its global expression, and delivering breakthrough creative that fuels awareness, affinity, and growth.

Essential Responsibilities :

  • Develop and articulate a clear, compelling vision and strategy focused on enhancing PayPal's marketing strategy and brand identity that inspires others
  • Oversee and direct the development of creative strategies, content programs and campaigns with direct impact on PayPal revenue, expense, budget, and growth
  • Negotiate with and influence the decision-making of senior internal and external executives and decision-makers
  • Create operational and strategic objectives and plans for fostering brand loyalty using domain knowledge and extensive expertise
  • Provide guidance to critical cross-functional and cross-organizational teams focused on business transformation across PayPal
  • Identify and resolve strategic problems or issues by developing new or innovative solutions

Minimum Qualifications :

  • Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

    • As the steward of PayPal's brand, you will lead cross-functional creative and brand teams, align stakeholders across the business, and deliver consistent, high-impact storytelling that reflects our values, drives business performance, and positions PayPal as a category leader in the global fintech landscape.

    Key Responsibilities

    Brand Strategy & Identity Leadership

  • Lead the development and global implementation of PayPal's brand strategyrooted in customer insight, competitive positioning, and company vision.
  • Own and evolve the brand's core elements : voice, tone, behavior, narrative, naming, architecture, and design systemsensuring alignment across geographies, channels, and audiences.
  • Drive brand governance and brand architecture across PayPal's product and services portfolio, balancing consistency with local and cultural relevance.

    • Creative Leadership & Brand Expression

  • Set the creative vision and define the bar for excellence in PayPal's brand storytelling, advertising, and communications.
  • Inspire internal and external creative teams to deliver bold, emotionally resonant work across integrated campaigns, content, and experiences.
  • Champion the use of design, language, and digital innovation to bring the brand to life across every customer interaction.

    • Integrated Campaign Development

  • Architect and launch cross-functional, insight-led global campaigns that drive measurable brand and business outcomes.
  • Ensure brand marketing and product marketing are seamlessly aligned, with cohesive narratives spanning paid, owned, earned, and in-product channels.
  • Optimize go-to-market strategies in collaboration with media, performance marketing, and regional teams.

    • Cross-Functional Brand Stewardship

  • Collaborate closely with Product, Communications, Customer Experience, and Executive Leadership to embed brand thinking across the organization.
  • Guide consistent implementation of brand voice and standards across web, app, CRM, service, and partner experiences.

    • Consumer Insight & Brand Performance

  • Leverage brand health metrics, market research, and cultural intelligence to identify new opportunities and guide strategic decision-making.
  • Develop and present actionable performance insights to executive leadership; iterate creative strategies based on results.

    • Team Leadership & Culture Building

  • Build, lead, and mentor a high-performing global brand and creative teamcultivating a culture of creativity, curiosity, innovation, and accountability.
  • Promote creative experimentation and continuous improvement, supported by strong operational rigor.

    • Innovation & Future-Forward Thinking

  • Bring a forward-looking perspective to brand building, actively exploring emerging platforms, AI technologies, and digital tools to scale creative impact.
  • Identify ways to leverage AI to increase creative effectiveness, enhance storytelling, and streamline workflows.

    • Qualifications :

  • 14+ years of progressive experience in global brand strategy, marketing, and creative leadership within high-growth or Fortune 500 organizations.
  • 7+ years in senior leadership roles managing multidisciplinary brand, design, and creative teams.
  • Demonstrated success driving brand transformation and leading large-scale global brand campaigns with quantifiable impact.
  • Expertise in brand positioning, narrative development, identity systems, tone of voice, and integrated marketing strategy.
  • Strong executive presence and influence, with the ability to align diverse stakeholders and present confidently at the C-level.
  • Deep understanding of consumer research, brand health tracking, and campaign analytics.
  • Passion for creativity, innovation, and culturewith a demonstrated ability to leverage AI and emerging technology to elevate brand effectiveness and efficiency.
  • Experience in fintech, technology, lifestyle, or other consumer-driven global industries strongly preferred.
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