Content StrategistPurple Drive • New York, NY, New York, USA
Content Strategist
Purple Drive • New York, NY, New York, USA
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Strategize, optimize, and deliver actionable content for our customers and stakeholders Perform activities such as market research, competitor analysis, and persona mapping to generate content idea Identify the tone of voice for each content type by conducting persona interviews Liaise with other departments, brainstorm, and generate innovative ideas that enrich the quality of the content Conduct content audits to identify content optimization opportunities Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans Keep track of feedback and analytics to make improvements in the overall content strategy
Must Have Technical / Functional Skills
- We’re looking for a Content Strategist with extensive experience in planning and executing content strategies that serve the needs of the users
- The candidate must have a keen understanding of the digital marketing landscape including SEO & social media marketing
- The candidate should be highly creative and use data-driven insights for creating effective content strategies
- The candidate should have proven experience in conducting research on industry-related topics and generating ideas for new content types and
- Excellent understanding of grammar, punctuations, syntax, structure, and sentence construction is necessary
- Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid
- Basic technical knowledge of HTML, content management systems, and marketing automation tool
- The candidate must have impeccable verbal and written communication and presentation skills
Roles & Responsibilities
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