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Senior Marketing Manager
Senior Marketing ManagerSpecial Strong Corporate • McKinney, TX, US
Senior Marketing Manager

Senior Marketing Manager

Special Strong Corporate • McKinney, TX, US
[job_card.variable_hours_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [job_card.part_time]
[job_card.job_description]

Job Description

Job Description

Benefits :

  • Profit over Purpose
  • Bonus based on performance
  • Flexible schedule
  • Opportunity for advancement
  • Profit sharing
  • Training & development

Special Strong is scaling nationwideexpanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.

Vice President - Marketing Performance & Optimization

Compensation

Total Compensation : $100,000$150,000+

Base salary plus performance incentives tied directly to :

  • Franchise growth
  • CAC / CPL efficiency
  • Funnel and conversion performance
  • Systemwide revenue lift

    • High Upside : Top performers can exceed this range based on measurable growth outcomes.

    Flexible Structure : Can be full-time, part-time, or project-based depending on the candidate.

    Key Responsibilities

    Growth Leadership

  • Own the full marketing performance strategy across paid media, funnels, and customer journeys.
  • Drive alignment across marketing, design, development, and operations to ensure smooth execution.
  • Lead bi-monthly performance reviews with leadership to drive clarity, priorities, and next actions.

    • Paid Media & Funnel Optimization

  • Own Meta + Google strategy, budget allocation, and scaling.
  • Build and optimize franchise-ready funnels that consistently generate booked calls and high-quality leads.
  • Reduce CAC through aggressive creative, audience, and funnel testing.

    • Tracking & Systems

  • Own the tracking infrastructure : Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.
  • Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.
  • Ensure accurate tracking for appointments, lead quality, follow-up, and conversion outcomes.

    • Analytics & Reporting

  • Monitor performance across ads, content, funnels, and user behavior.
  • Deliver weekly insights with clear, actionable priorities that drive growth.
  • Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.
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