Em Content & Channel Lead

EM Channel & Content lead is a strategic role leading high level transformational sales & marketing execution excellence initiatives across EM.

He / She will work closely with the EMCO ICO CMO regional teams and local teams (Marketing & Sales & Commercial Excellence teams) to drive sales and marketing initiatives and turn strategy into execution by setting the right engagement content and channel EM strategy.

Thus he / she plays an important role bridging a top-down and bottom-up approach to many large-scale initiatives that impact EM markets with a focus on top 6

EM Channel & Content lead will be leading a team of 6 CCMs (Channel & content managers) assigned to different therapeutic areas & Portfolios.

Some of the areas of focus are :

Orchestrate a Harmonized Omnichannel Approach : Develop and implement a cohesive omnichannel content and channel strategy for Emerging Markets (EM) advising Brand & Portfolio Marketing Leads (BMLs / PMLs) on optimal content types and channels that align with business goals and maximize customer engagement.

Market-Responsive Omnichannel Needs : Identify and address omnichannel needs to respond effectively to market demands ensuring that content and strategies are tailored to meet the specific requirements of EM.

Value-Driven Content Recommendations : Create and deliver modular content recommendations that provide real value to colleagues and customers continuously tracking performance across EM and adjusting strategies and content as needed.

HCP Engagement Strategies : Lead efforts to develop innovative and integrated omnichannel strategies to build proficiency in Customer Experience rep triggered channel & HQ channels

Data-Driven Decision Making : Build comprehensive measurement plans and make informed decisions based on data to optimize resource allocation and enhance overall strategy effectiveness.

EM Integrated Channel Planning : Deliver more impactful customer engagement plans by implementing ICP approach by identifying & prioritizing the key segments with communication strategy & measurement plan for each high value action including optimization of channels (Paid Owned -Earned)

As part of the EM Commercial Excellence & AI team the Content and Channel Lead will be integral part of many large-scale strategic projects such as :

CFC Excellence project e.g Cycle meeting 2.0 One EM content tagging HCP Segmentation Self-content generation & GEN AI Datahub adoption WAB & Messaging APP excellence Optimized DSPs

The selected large-scale impactful initiatives are aligned with the EM Commercial & AI lead on a semester basis.

Summary

She / He will be leading The EM Channel & Content Team orchestrating an EMCO harmonized Omnichannel content and channel approach advising EM Brand & Portfolio Marketing Leads (BMLs / PMLs) on the optimal type of content and channel that aligns with our brands business goals and maximizes customer engagement

For assigned brands CCMs identify Omnichannel needs produce and deliver modular Omnichannel content recommendations that is of real value to our CFC colleagues and customers and track performance across EM adjusting strategy and content as appropriate as per the market needs focusing on Top 6 & EM Knots

This role will collaborate with cross-functional colleagues including RTALs BMLs / PMLs CoLab TA Leads CBLs & EM Content Catalyst Team.

Key Responsibilities

Identify Omnichannel Needs :

Understand brand priorities customer needs of Regional Roundtable countries and act on insights across the customer journey

Understand the marketing strategy and customer segmentation to enable the creation of omnichannel content and plans

Lead Omnichannel Content :

Lead the Creation Omnichannel modular re-usable content from Global core material in different formats that can be easily and swiftly used / combined requiring only translation and adaptation for local regulatory needs in country. Thereby reducing costs and ensuring >

70% content reuse goal

Ensure that all Omnichannel content is clearly linked to customer segments / personas defined by global / regional marketing strategy by producing content pills for Each segments

For global brands lead the adaptation of the global core content package

Lead the production of derivative content mapped across different channels and customer segments

Partner with MLR for timely content approval

Be responsible for the overall project management of omnichannel content creation in Adobe Workfront (From Brief to full approval)

Create content release calendars and align with Omnichannel Integration Lead to ensure timely delivery and pull-through of content in markets

Drive E2E Omnichannel Content Performance :

Lead the launch of Datahub in EM in Top 6 markets and expansion to the rest of EM countries (Training & share use cases with the market).

Evaluate / Track the content performance in a monthly basis in EM knots

Provide actional insights to PMLs / BMls & CBLs

Populate CFC productivity reports / OCE performance reports

Set KPIs & EM benchmark to channel performance

Collaborate with CE&AIs to align on KPIs track campaign performance data and gather insights of execution in markets rapidly adjusting Omnichannel content / engagement approach based on new insights

Identify and scale channel best practices (e.g. support in launching WAB and accelerating channel adoption )

Ensure proper EM content and campaign tagging process to allow for appropriate reflection on Datahub and analysis of content and channel performance.

ORGANIZATIONAL RELATIONSHIPS :

EMCO (Commercial Team leads RTALs BML / PMLs)

CE&AI team (Content Catalyst team WAB Sales Omnichannel Analytics)

EM Markets ( Category Leads CBLs / CBMs & CE&AI)

CMO (BPs)

ICO Team (ICO content & Channel team)

Colab TA leads

Geographical Scope :

All EM markets focusing on Top 6 & EM knots

Basic Qualifications

8 years of commercial experience across pharma / other industries with preferred people management experience.

Track record of strong networking and working collaboratively across functions and geographies with preferred global / regional experience.

Drive an inclusive environment that encourages colleagues to bring bold ideas forward create a culture that values recognizes and generates high performance and supports innovation.

Strong analytical prowess with data-driven decision to conduct root cause analyses to diagnose and prioritize the right problem / solution

Candidates should demonstrate a breadth of diverse leadership experiences and capabilities including Change management and the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Optimizing internal connections and resources to bring the best value of others (country region and global) to create a collaborative expanded network.

Driving effectiveness of the Regional and Local model by leveraging the principle of co creation and by holding others accountable. (pull vs push) with agility

Fluent in English

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including : the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Other Job Details

Last Date to Apply for Job : December 23 2025

Eligible for Relocation Package : No

The annual base salary for this position ranges from $169700.00 to $282900.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver / parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

Relocation assistance may be available based on business needs and / or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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Marketing and Market Research

Key Skills

Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 169700 - 282900