Public Information Specialist (Communications and Media Manager, 0097327T)

Temporary / Permanent :

Temporary

Other Conditions : Position is annually renewable every July 1 contingent on performance and availability of funds. This is not a remote position.

Duties and Responsibilities

• denotes Essential Functions)
• Design and implement a comprehensive marketing and communications plan for the Red Hill Registry to promote enrollment growth, retain participants, and produce and distribute educational materials under the guidance of the Registry Director and Principal Investigator within the Office of Strategic Health Initiatives.
• Build campaigns that strengthen community trust and support recruitment and enrollment goals for longitudinal survey administration. Track and report campaign performance using analytics, adjusting strategies for maximum impact. Develop digital storytelling campaigns that feature participant voices (short videos, testimonials, reels).
• Collaborate with internal and external partners, including military and civilian stakeholders, regarding marketing and communications strategies.
• Produce ideas for promotional events or activities and execute them efficiently in collaboration with the Director of Community Engagement.
• Conduct performance analytics on marketing and communications strategies and submit goals and performance reports regularly.
• Produce, distribute, organize, and track content for the Registry, including emails, newsletter publications, social media, collateral materials, presentations, and website updates.
• Coordinate with the Director of Community Engagement to develop and implement a social media plan to grow engagement and followers organically through authentic, community-trusted content.
• Establish a network of trusted stakeholders to share and boost Registry messaging.
• Coordinate updates to the Registry’s website.
• Acts as the Registry’s agent towards external parties, such as media and stakeholders, and build strategic partnerships.
• Manage media engagement by drafting high-quality press releases and talking points for Registry staff; scheduling interviews with media outlets; preparing Registry staff for media and public engagement; and reviewing all Registry messaging to the public.
• Communicate information on program activities to internal and external partners and constituents in a logical, methodical, and organized manner.
• Support leadership and staff management of Registry initiatives.
• Establish and manage marketing and communications plan goals and timelines, and monitor program budget and purchases such as tangible promotional items and costs associated with advertising efforts across media platforms.
• Develop and maintain a crisis communications playbook with draft statements, escalation protocols, and key talking points that protect the Registry’s reputation. Serve as the Registry’s agent by effectively managing and disseminating information during critical, high-profile events to maintain public trust, and guide appropriate actions and responses. Elevate the Registry’s awareness and response to negative news and / or category situations.
• Plan, coordinate, and attend meetings and conferences or other activities in support of the Registry.
• Other duties as assigned.

Minimum Qualifications

Education and Professional Work Experience :

Knowledge, Skills, and Abilities :

Supplemental Minimum Qualifications

Desirable Qualifications