Talent.com
Manager, CRM Marketing
Manager, CRM MarketingPMI (Project Management Institute) • Newtown Square, PA, United States
Manager, CRM Marketing

Manager, CRM Marketing

PMI (Project Management Institute) • Newtown Square, PA, United States
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

The CRM Marketing Manager is responsible for the strategic development and operational execution of the organization's global customer relationship management (CRM) programs. The role focuses on driving member engagement, retention, and overall customer value through data-informed, multi-channel lifecycle marketing initiatives.

This position manages a small team and works collaboratively with Martech, Data, and Product functions to enhance automation, personalization, and audience insights. The role also oversees the ongoing development of the CRM technology stack, including the transition to Adobe Journey Optimizer, ensuring effective and efficient campaign delivery. The CRM Marketing Manager operates at both strategic and tactical levels, contributing to the organization's long-term CRM vision while managing day-to-day program performance.

What you'll bring to the role :

CRM Strategy & Leadership

  • Partner with the Director of Integrated and Lifecycle Marketing to define and execute PMI's CRM roadmap, ensuring alignment with broader marketing goals.
  • Lead and mentor a growing CRM team while remaining hands-on in campaign planning, journey setup, and deployment.
  • Translate strategy into scalable lifecycle programs that increase engagement, conversion, and retention.
  • Champion a shift from campaign-based delivery to audience-led, automated lifecycle journeys.
  • Apply eCommerce and transactional CRM best practices to optimize personalization, upsell, and reactivation efforts.

Platform Ownership & Transformation

  • Serve as the business and operational owner for PMI's CRM platform, overseeing data integrity, automation, and user experience.
  • Build, test, and deploy campaigns and journeys yourself-from segmentation and setup to QA and performance tracking.
  • Partner with Martech and IT to lead CRM transformation initiatives, including the migration to Adobe Journey Optimizer.
  • Ensure system readiness for automation, personalization, and data-driven targeting across channels.

    • Lifecycle Execution & Optimization

  • Develop and execute CRM programs across email and test / stand up other engagement and retention channels (i.e. app push, SMS, WhatsApp, site journey, etc)
  • Own end-to-end execution of high-impact campaigns, from strategy through delivery and optimization.
  • Establish a structured test-and-learn framework to continuously improve engagement, conversion, and deliverability.
  • Analyze campaign and channel performance; generate insights that inform ongoing lifecycle strategy.

    • Audience Insight & Analytics

  • Define and monitor CRM KPIs, dashboards, and reporting cadence.
  • Collaborate with Analytics to interpret behavioral trends and translate insights into segmentation and personalization strategies.
  • Present performance summaries and recommendations to senior marketing leadership.

    • Cross-Functional Collaboration

  • Act as the CRM lead across Marketing, Martech, Data, and Product to align initiatives, data strategy, and channel capabilities.
  • Participate in both strategic and technical discussions, able to advise on architecture and then execute builds.
  • Collaborate with Creative and Content teams to ensure messaging is relevant, brand-aligned, and optimized by audience.

    • Role Qualifications :

  • Bachelor's degree in Marketing, Communications, or related field.
  • 7-10 years of CRM, lifecycle, or digital marketing experience, including team leadership and hands-on campaign execution.
  • Demonstrated success managing or transforming CRM programs, including platform migrations or journey builder implementations.
  • Experience in eCommerce, membership, or subscription CRM environments is highly preferred.
  • Hands-on experience with CRM or journey orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, or similar).
  • Deep understanding of segmentation, data architecture, and personalization logic.
  • Analytical mindset; able to interpret data and convert insights into action
  • Lifecycle Strategy : Design and optimize CRM programs across email, SMS, app push, and emerging channels to drive engagement, retention, and lifetime value.
  • Project Management : Lead multiple CRM campaigns simultaneously, managing priorities, resources, and timelines while maintaining accuracy and quality.
  • Platform Expertise : Hands-on with CRM and journey orchestration tools (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze); able to build, test, and deploy complex journeys independently.
  • Data-Driven Execution : Use analytics, segmentation, and testing to guide decisions; partner with Martech and Analytics to improve targeting and performance dashboards.
  • Team Leadership : Coach and develop a small CRM team; set clear goals, manage workflows, and foster accountability and continuous improvement.
  • Cross-Functional Collaboration : Work closely with Brand, Martech, Product, and Web teams to ensure CRM strategies align with audience insights and enterprise objectives.
  • Process Optimization : Streamline campaign workflows and automation practices to improve efficiency, scalability, and delivery speed.
  • Creative Alignment : Partner with Content and Design teams to ensure CRM messages and visuals are relevant, personalized, and on-brand.
  • Testing & QA : Establish structured test-and-learn practices; oversee QA and deployment processes to ensure flawless execution and deliverability.
  • Effective Communication : Communicate clearly and persuasively with stakeholders at all levels; facilitate collaboration and ensure shared understanding of goals, risks, and outcomes.
  • Proficiency in the business language for PMI (English).
  • 15% travel - Requirements include ability to travel nationally and globally and may occur over weekends or holidays.

    • What you can expect from us

    We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..

    Join us and you'll get :

  • an excellent total package, with compensation and benefits based upon your geographic location.
  • skill development opportunities, to help you grow now and into the future.
  • access to a global network, to enrich your professional experience.
  • flexible options to help balance work time and your time
  • award and bonus opportunities.

    • The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

    Let's help make the world work better for everyone. Apply today!

    Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.

    [job_alerts.create_a_job]

    Crm Marketing Manager • Newtown Square, PA, United States

    [internal_linking.related_jobs]
    Manager, CRM Marketing

    Manager, CRM Marketing

    PMI (Project Management Institute) • Newtown Square, PA, United States
    [job_card.full_time]
    Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?.How will you make a difference to PMI?. The CRM Marketing Manager is responsible fo...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    System Director | Marketing | Brand Management

    System Director | Marketing | Brand Management

    Main Line Health • Radnor, PA, United States
    [job_card.full_time]
    Main Line Health in Radnor, PA is currently hiring a System Director of Marketing.We are looking for an experienced leader with strong strategic marketing experience coming from a hospital or healt...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Salem, New Jersey, US
    [job_card.full_time] +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Engagement Manager, Integration Delivery

    Senior Engagement Manager, Integration Delivery

    AmerisourceBergen Corporation (Cencora) • West Deptford, NJ, United States
    [job_card.full_time]
    Our team members are at the heart of everything we do.At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    RN Unit Manager

    RN Unit Manager

    Autumn Lake Healthcare • Carneys Point Twp, NJ, United States
    [job_card.full_time]
    Join our wonderful team as a RN Unit Manager today!.RN Unit Manager! We provide our staff with the resources, tools, and training needed to succeed and grow in their current and desired future posi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Application & Business Development Manager - Consumer Electronics

    Application & Business Development Manager - Consumer Electronics

    Trinseo • Wayne, PA, United States
    [job_card.full_time]
    Application & Business Development Manager - Consumer Electronics.Trinseo is a different kind of global materials company - at the intersection of people, technology, and customers.We are a world l...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Portfolio Manager C&I

    Portfolio Manager C&I

    Raymond James Financial Services • Villanova, PA, United States
    [job_card.temporary]
    The Commercial and Industrial (C&I) Portfolio Manager assists the relationship managers with the underwriting of credit and the ongoing administration of loan portfolios to ensure that the Bank mai...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Influencer Marketing Manager

    Influencer Marketing Manager

    Gen3 Marketing LLC • Blue Bell, PA, US
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Gen3 Marketing is the most seasoned and largest affiliate marketing agency globally.Headquartered in Blue Bell, Pennsylvania, with a strong presence across the USA, Canada, and Europe, the company ...[show_more]
    [last_updated.last_updated_30]
    Senior Video Marketing Manager (Remote)

    Senior Video Marketing Manager (Remote)

    Presidio Networked Solutions, LLC • King of Prussia, PA, United States
    [filters.remote]
    [job_card.full_time]
    Presidio, Where Teamwork and Innovation Shape the Future.AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Operations Manager - Flow Center - Logan Township, NJ

    Operations Manager - Flow Center - Logan Township, NJ

    Target • Logan Township, New Jersey, United States of America
    [job_card.full_time]
    Pay is based on several factors which vary based on position.These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Tar...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Assistant Manager

    Assistant Manager

    Marcus Theatres Corporation • Collegeville, PA, United States
    [job_card.full_time]
    The Assistant Manager plays a significant role in theatre operations.The Assistant Manager leads by example and delivers superior guest service in a fast-paced, clean and safe environment.The Assis...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President, Integrated Drug & Tech Discovery, Interventional Oncology

    Vice President, Integrated Drug & Tech Discovery, Interventional Oncology

    Johnson and Johnson • Gwynedd, PA, United States
    [job_card.full_time]
    At Johnson & Johnson, we believe health is everything.Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments a...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Regional Sales Manager U.S.

    Regional Sales Manager U.S.

    Purolator International • Norristown, PA, United States
    [job_card.full_time]
    Working at Purolator International is more than a job.It's an opportunity to be part of a winning team and to contribute to the success of our growing company. Purolator International is a leading U...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Growth Marketing Manager

    Growth Marketing Manager

    OneDigital • Berwyn, PA, US
    [job_card.full_time]
    Employee Benefits is the core of our business and at our heart we are a people-focused organization.Every day, we help over 100,000 employers give their employees peace of mind by providing health,...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Manager, Clinical Trial Operations

    Manager, Clinical Trial Operations

    Harmony Biosciences • Plymouth Meeting, PA, United States
    [job_card.full_time]
    Harmony Biosciences is recruiting for a.Manager, Clinical Trial Operations.In this role you will manage all aspects of clinical trial conduct including study start-up, enrollment, study conduct and...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Marketing Manager

    Marketing Manager

    GenVault • Thorofare, NJ, US
    [job_card.full_time]
    Marketing Operations & Performance Manager.GenVault is a premier provider of bioinventory storage and lab transport solutions. Our state-of-the-art biorepository facility is expertly designed for un...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Product Manager

    Senior Product Manager

    Certara USA, Inc. • Wayne, PA, United States
    [job_card.full_time]
    Certara is a growing company that provides a dynamic and exciting place to work.Our purpose is to assist in accelerating the development of meaningful medicines that make an impact on our society a...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Program Manager

    Program Manager

    NDI Engineering Company • Paulsboro, NJ, US
    [job_card.full_time]
    NDI Engineering is a leading provider of innovative solutions in the DoD sector.We are currently seeking a dynamic and experienced Program Manager to lead multi-disciplined DoD programs, with a foc...[show_more]
    [last_updated.last_updated_30] • [promoted]