Social Media Strategist

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Social Media Strategist

role at

Red Wing Shoe Co.

Company Description. Watch here to see what it’s like to work at Red Wing Shoe Company. Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2,300 employees around the world, but we maintain a close‑knit family atmosphere that comes with being a privately‑held company. We’re rich in history and tradition, but innovation drives us to deliver best‑in‑class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long‑term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full‑time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well‑being benefits like free EAP services, financial planning assistance, and well‑being coaching all designed to support your health and financial security.

The targeted hiring range for this full‑time position is $75,000-$100,000 depending on qualifications; however, the full salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job‑related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

Job Description

The Social Media Strategist plays a pivotal role in driving social marketing efforts across all brands within the Red Wing Shoe Company portfolio, helping to lead the Red Wing brands into the future. This role is responsible for building strategy, owning plans, ensuring brand priorities are represented, creating social briefs, and ensuring brand consistency across platforms.

The role also integrates closely with Customer Experience, supports retail network governance, and leverages communities to enhance brand loyalty and cross‑functional collaboration.

Essential Duties and Responsibilities

Lead a forward‑thinking social approach that aligns with brand identity, resonates with audiences, and advances overarching objectives to be key drivers of brand growth and innovation.

Maintain social briefs and content calendar supporting campaigns, product launches, and priority initiatives.

Manage paid social amplification, including targeting, budget, and performance.

Use data to generate actionable insights to optimize content and drive impact.

Maintain a proactive pulse on evolving social algorithms, features, and emerging platforms to identify opportunities.

Share strategic insights and recommendations with the team to guide forward‑looking initiatives.

Strategic oversight on influencer and partnership opportunities to expand reach and credibility.

Ensure all activity complies with brand standards, legal guidelines, and industry best practices.

Qualifications

Minimum Education : Bachelor’s degree with a focus on communications or marketing preferred, with a minimum of 5 years of work experience in social media and / or marketing communications; or an equivalent combination of education and experience.

Experience with social media management tools and ad platforms and using Google Suites with a strong emphasis in Word and Excel is required.

Drive for excellence in service, projects, and overall performance.

Ability to build professional working relationships via social media, email, or phone communications.

Innovative thinking and creative problem solving with a willingness and ability to challenge the status‑quo.

Exceptional interpersonal skills adept at integrating internal and external resources in a matrixed environment.

Exceptional written, oral, and presentation skills to relay all intended messages to all audiences.

Outstanding organizational, project and time management skills.

Systems experience including but not limited to Outlook, PowerPoint, Excel, Word, Salesforce Service Cloud, Sprout Social, Social Media Platforms (Facebook, Instagram, Pinterest, LinkedIn, Twitter, TikTok).

Ability to translate analytics into strategic insights.

Additional Information

Work Environment : HyFlex Environment – time is split between office and remote work.

Travel Frequency : 10% for departmental needs.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales, Manufacturing

Referrals increase your chances of interviewing at Red Wing Shoe Co. by 2x.

Equal Opportunity

Red Wing Shoe Company is an Equal Opportunity Employer. Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651‑388‑8211. Please view Equal Employment Opportunity Posters provided by OFCCP at All offers of employment are contingent on satisfactory results of a background check. Red Wing Shoe Company, Inc. is a drug‑free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60‑1.35(c).

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We are also an equal opportunity employer of individuals with disabilities and protected veterans. Please view Equal Employment Opportunity Posters provided by OFCCP here.

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