Digital Performance Marketing Manager - REMOTE (,, United States)

About Parento

Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees.

Designed to support working parents while alleviating HRs workload, Parentos white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Our proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding.

Position Overview

This is an opportunity for a digital ads expert to drive significant growth, own impactful campaigns, and directly contribute to our continued success in a rapidly evolving market while working with a growing team. If you're passionate about leveraging data to fuel innovation and are eager to make a tangible difference, this role is for you.

Key Responsibilities

• Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences
• Work with the marketing team to write compelling ad copy and partner on creative assets
• Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc)
• Strong understanding of the B2B sales cycle and experiencing scaling customer acquisition
• Proactively identify key trends, insights, and opportunities to maximize reach by platform
• Conduct A / B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy
• Proactively bring new ideas and opportunities to the table for B2B growth
• Identify and evaluate new performance marketing tools and tech

Requirements

Salary : $85,000 - $100,000 per year + equity