Marketing Systems Manager

Marketing Systems Manager

Kenect is on a mission to revolutionize customer communication and engagement for businesses across North America. Founded with a deep understanding of the challenges businesses face in connecting with their customers, Kenect helps companies streamline communication, enhance customer satisfaction, and drive growth through its innovative messaging and reputation platform. Trusted by thousands of businesses, our passionate team is committed to building technology that fosters closer connections and helps businesses thrive in a digital-first world.

About This Role

We are looking for a hands-on Marketing Systems Manager to own the systems and workflows that power our top-of-funnel engine. You will be the primary owner of our Hubspot marketing platform, and other marketing toolsmaking sure leads are captured, enriched, routed, and followed up on quickly and reliably. This role sits on our Business Applications team as an individual contributor, but works closely with Marketing, Sales, and RevOps leadership to design and execute a predictable pipeline engine. Expect a mix of heads-down configuration (campaigns, workflows, integrations) and analytical work (funnel diagnostics, experiments, and insights) that directly impacts revenue.

What You Will Be Doing

• Serve as the primary administrator and subject matter expert for HubSpot and the top-of-funnel tool stack (sales engagement platform, calendaring tools, routing tools, data cleansing tools, form / landing page infrastructure, etc.).
• Design, build, and maintain lifecycle programs including email nurtures, trigger-based workflows, lead scoring, and routing from first touch through lead qualification and then handoff to Sales.
• Own and optimize lead capture : landing pages, forms, tracking / UTMs, and campaign structure to ensure accurate attribution and clean handoffs into our CRM (Salesforce).
• Configure and maintain integrations between HubSpot, Salesforce, and other GTM systems; proactively monitor and resolve data sync issues, routing gaps, and duplicate record problems.
• Build and maintain dashboards and reports that surface key funnel metrics (lead volume, speed-to-lead, show rates, conversion rates, pipeline created) for Marketing, Sales, and RevOps leaders.
• Partner with demand generation to plan and execute experiments (A / B tests on campaigns, sequences, send times, routes), then translate learnings into scalable workflows and playbooks.
• Partner with Sales and Marketing leadership on targeted campaigns, including data cleansing, data import, and lead assignment.
• Support Sales automation by building and maintaining SEP sequences, task queues, and routing logic that align with marketing programs and SLAs.
• Document processes, workflows, and data flows; train and support Marketing and Sales teams on system usage, best practices, and new features.
• Collaborate with Salesforce Admins and RevOps on definitions (MQL, SAL, stages) and ensure process or schema changes are reflected correctly across HubSpot and Salesforce.

Skills & Qualifications

Our Company Values We Hope You Showcase

What Kenect Offers!

We believe in hiring self-motivated team members who can run alongside us without needing to be "managed" along the way. Yes, we have managers and 1 : 1s. Yes, we believe in giving open two-way feedback. We also believe in having team members who can run without the daily guidance that some companies prefer.

Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds, and we believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.