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Marketing And Public Relations Coordinator
Marketing And Public Relations CoordinatorGeneration Love • New York, NY, US
Marketing And Public Relations Coordinator

Marketing And Public Relations Coordinator

Generation Love • New York, NY, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Position Overview

We are seeking a dynamic and organized Marketing & PR Coordinator to serve as a key liaison between our marketing, public relations, content creation, and influencer relations partners. This role requires a versatile professional who can seamlessly manage multiple projects—from content production and blogger outreach to influencer partnerships. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a keen eye for brand storytelling.

Key Responsibilities

Content & Blog Management

  • Design and execute blog content within Shopify, ensuring alignment with brand and campaign objectives
  • Maintain content calendar and coordinate with marketing team on editorial strategy
  • Update blog with fresh imagery, product features, and campaign storytelling

PR Platform & Media Relations

  • Manage PR platform & agency as primary point of contact
  • Pitch editors to secure press coverage and product features
  • Manage and fulfill sample requests from editors and media contacts
  • Regularly update platform with press releases, refreshed imagery, and product merchandising
  • Track press opportunities and features submitted or secured

    • Photoshoot Support & Planning

  • Assist with all photoshoots including editorial, line sheet, and e-commerce shoots
  • Coordinate samples with production team
  • Provide on-set support and manage logistics for sample delivery and pickup
  • Support content creation efforts with creative ideation and styling

    • Content Creation

  • Assist with in-office and in-store content creation
  • Support creative team with on-camera modeling when needed
  • Contribute to social photoshoots and real-time content capture
  • Create digital lookbooks to share with relevant PR and Influencer partners

    • Influencer Relations & Partnerships

  • Serve as primary point of contact for all influencer, stylist, and celebrity partnerships
  • Oversee outreach, relationship management, and coordination of partnership terms
  • Manage partnership deliverables and track influencer content submissions
  • Lead coordination efforts for celebrity dressing and editorial opportunities

    • Gifting, Loans, & Sample Coordination

  • Fulfill all influencer, press, and Walker Drawas gifting and loan requests
  • Coordinate with shipping and customer service teams on order fulfillment
  • Track all outgoing samples and manage returns / loans
  • Process organic requests, Presshook pulls, stylist requests, and Walker Drawas partnerships
  • Manage samples in preparation for photoshoots

    • Qualifications

  • 1-2 years of experience in marketing, PR, content creation, or related field
  • Strong project management skills with ability to juggle multiple priorities
  • Excellent written and verbal communication skills
  • Experience with social media platforms and community management
  • Knowledge of Presshook or similar PR platforms preferred
  • Strong organizational skills and attention to detail
  • Ability to work collaboratively across multiple teams
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