Job Description
Position Overview
We are seeking a dynamic and organized Marketing & PR Coordinator to serve as a key liaison between our marketing, public relations, content creation, and influencer relations partners. This role requires a versatile professional who can seamlessly manage multiple projects—from content production and blogger outreach to influencer partnerships. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a keen eye for brand storytelling.
Key Responsibilities
Content & Blog Management
- Design and execute blog content within Shopify, ensuring alignment with brand and campaign objectives
- Maintain content calendar and coordinate with marketing team on editorial strategy
- Update blog with fresh imagery, product features, and campaign storytelling
PR Platform & Media Relations
Manage PR platform & agency as primary point of contactPitch editors to secure press coverage and product featuresManage and fulfill sample requests from editors and media contactsRegularly update platform with press releases, refreshed imagery, and product merchandisingTrack press opportunities and features submitted or securedPhotoshoot Support & Planning
Assist with all photoshoots including editorial, line sheet, and e-commerce shootsCoordinate samples with production teamProvide on-set support and manage logistics for sample delivery and pickupSupport content creation efforts with creative ideation and stylingContent Creation
Assist with in-office and in-store content creationSupport creative team with on-camera modeling when neededContribute to social photoshoots and real-time content captureCreate digital lookbooks to share with relevant PR and Influencer partnersInfluencer Relations & Partnerships
Serve as primary point of contact for all influencer, stylist, and celebrity partnershipsOversee outreach, relationship management, and coordination of partnership termsManage partnership deliverables and track influencer content submissionsLead coordination efforts for celebrity dressing and editorial opportunitiesGifting, Loans, & Sample Coordination
Fulfill all influencer, press, and Walker Drawas gifting and loan requestsCoordinate with shipping and customer service teams on order fulfillmentTrack all outgoing samples and manage returns / loansProcess organic requests, Presshook pulls, stylist requests, and Walker Drawas partnershipsManage samples in preparation for photoshootsQualifications
1-2 years of experience in marketing, PR, content creation, or related fieldStrong project management skills with ability to juggle multiple prioritiesExcellent written and verbal communication skillsExperience with social media platforms and community managementKnowledge of Presshook or similar PR platforms preferredStrong organizational skills and attention to detailAbility to work collaboratively across multiple teams