Paid Media Manager

What you will do:

The Paid Media Specialist will support the North America marketing team by driving performance across paid media channels including SEM, display/programmatic, and account-based marketing (ABM). This role will focus on lead generation and campaign optimization, partnering closely with our media agency to ensure campaigns are aligned with KPIs and business goals. The ideal candidate is agile, data-driven, and action-oriented, with a strong understanding of the digital advertising ecosystem.

How you will do it:

Paid Media Strategy and Execution

Develop and execute paid media strategies across SEM, display/programmatic, and ABM channels. Partner with external agencies to optimize campaign performance and ensure alignment with marketing KPIs. Monitor and analyze campaign data to identify opportunities for improvement and drive lead generation outcomes.

Platform Expertise
Utilize platforms such as Google, LinkedIn, ABM tools like 6sense, and programmatic advertising technologies to launch and manage campaigns within a modern marketing technology stack. Demonstrate expertise in integrating these platforms with broader MarTech systems to ensure efficient execution and performance tracking. Stay current with platform updates and best practices to maximize media effectiveness and targeting precision.

Performance Optimization
Track and report on campaign performance, providing actionable insights to improve ROI. Collaborate with analytics and marketing operations teams to ensure accurate data flow and lead management. Apply a test-and-learn approach to continuously refine tactics.

Collaboration and Agility
Work closely with cross-functional teams to develop and support paid media initiatives. Adapt quickly to changing business needs and priorities, maintaining a proactive and solution-oriented mindset. Communicate effectively with stakeholders to align on goals and share performance updates.

What we look for:

• 5-8 years of experience focused on paid media or digital advertising, preferably in a B2B environment

• Proven experience partnering with and managing digital media agencies to plan, launch, and optimize paid media initiatives across multiple platforms.

• Hands-on experience managing and optimizing digital advertising campaigns across platforms such as Google, LinkedIn, and other paid media channels to drive measurable results.

• Ability to translate business objectives into actionable digital marketing strategies, ensuring paid media campaigns are aligned with broader marketing goals and deliver measurable impact.

• Strong analytical skills with a data-driven approach to decision-making.

• Quick thinker with the ability to manage multiple priorities in a fast-paced environment.

• Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources.

• Strong critical thinking skills with ability to elevate thinking and apply judgment during analysis about how components fit together and with bigger picture.

• Adhere to high standards of data integrity when analyzing and drawing conclusions

• Ability to synthesize themes, summarize key points and articulate takeaways visually and verbally.

• Top-tier proficiency in Excel and PowerPoint and visually articulating themes and concepts.

• Excellent attention to detail.

• Excellent communication and collaboration skills.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

HIRING SALARY RANGE: $100,000 - $134,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at -us

This is a hybrid role at our Glendale, WI office. Requires 3 days in office.

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