Director of Performance Marketing

A company is looking for a Director of Performance Marketing to lead paid media and performance marketing strategy for patient marketing.

Key Responsibilities

Lead the paid media and performance marketing strategy across the full DTC funnel

Build and manage a high-performing team and oversee performance and brand paid media programs

Implement measurement frameworks and report on channel performance to drive scalable growth

Required Qualifications

10+ years of related professional experience

8+ years owning in-house DTC performance marketing programs with $50M+ annual budgets

5+ years managing people, including at least 2+ years managing a team of 3+

Proven track record of driving growth in user acquisition from paid media DTC channels

Expertise in marketing measurement approaches such as marketing mix modeling and incrementality testing