Social Media Marketing Specialist (Video Guru)

Social Media Marketing Specialist (Video Guru) - Full Time Perm

Responsibilities

Help solve complex problems through effective communications, storytelling, and marketing strategies that align company.

Plan, develop, write, and design content for social media, email campaigns, newsletters, blogs, and websites

Create multimedia content — including graphics, short-form videos, and visuals — tailored to each platform

Manage day-to-day execution of marketing channels, ensuring consistent brand voice, quality, and engagement

Plan and launch campaigns (email, newsletter, social media, ad, etc) that align with client and brand goals

Optimize website and blog content for SEO and user engagement

Monitor analytics across social, email, and web platforms, and make data-driven recommendations.

Stay current with content marketing trends, tools, and best practices to keep brands relevant

Desired Experience

Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field — or equivalent experience

3+ years of professional experience in marketing, communications, or digital media

Strong digital marketing foundation with an understanding of how strategy, content, and communications work together to achieve client goals

Proven ability to adapt a brand’s voice to different audiences through strong writing and editing skills

Hands-on experience managing social media (organic and paid across platforms such as Meta, LinkedIn, TikTok, Pinterest, etc.) with a track record of growing audiences and engagement

Experience planning and executing multi-channel campaigns, including SEO / SEM, email marketing, social, and display advertising; tactical knowledge of individual platforms is expected (certifications a plus)

Working knowledge of CMS platforms and page builders (WordPress, Webflow, Squarespace, etc.)

Proficiency with creative tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Experience with video editing tools such as CapCut, DaVinci Resolve, or Adobe Premiere

Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, Data Studio)

Strong organizational skills with the ability to manage multiple projects, details, and deadlines

#J-18808-Ljbffr