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Product Manager (Chicago)
Product Manager (Chicago)VDart Digital • Chicago, IL, United States
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Product Manager (Chicago)

Product Manager (Chicago)

VDart Digital • Chicago, IL, United States
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Product Manager

Chicago, IL or Roswell, GA

Full time

Roles and responsibility :

  • Should own the strategy, roadmap, and activation of business use cases, Drive adoption, driving measurable value from our investment in the CDP.
  • Strong business acumen with ability to connect customer insights to business outcomes.

Should have :

  • Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency).
  • Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation).
  • Leverage CDP for segmentation, audience activation, and campaigns.
  • Build customer segments, predictive scoring, churn models, A / B testing.
  • Designs Omni channel experiences leveraging CDP data.
  • Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates).

    • Key requirements

  • Strategic Planning : Vision and governance framework establishment
  • Use Case Prioritization : Agreeing on high-impact, feasible business cases
  • Execution & Deployment : Cross-team execution with ongoing coordination (joint with Product owner)
  • Optimization & Scale : Performance monitoring and process improvement (joint with Product owner )
  • Continuous Evolution : Roadmap updates and new opportunity identification
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