Instagram and TikTok Coordinator

Job Description

Job Description

Salary : up to $90k a year

ABOUT CHANGING LIVES PRODUCTIONS :

Changing Lives Productions is the video production company of Dhar Mann Studios, aimed at creating positive content for the social media generation. Our short, motivational videos focused on life, business, and relationships receive over 1 Billion views monthly and have garnered over 60 Billion views on Facebook, YouTube, Instagram and TikTok. The company is founded by Dhar Mann, a mission-driven entrepreneur with a global audience of over 140 Million social media followers and one of the highest viewed content creators in the world today. Our stories depict real life situations shown by actors that teach important life lessons. The company is driven by one founding principle : Were not just telling stories, were changing lives.

BIG PICTURE :

We are seeking a Instagram and TikTok Coordinator to lead Dhars personal content strategy. This role is perfect for someone who thrives at the cutting edge of digital culture, has proven success building communities on short-form video platforms, and knows how to turn trends into high-performing, brand-aligned content. Youll own Dhars TikTok and Instagram accounts end-to-endfrom strategy and planning to posting and engagement. Youll collaborate closely with Dhar to develop content calendars, brainstorm new ideas, and optimize every post for growth, reach, and impact.

HOW YOULL SPEND YOUR TIME :

• Content Calendar Management : Develop, organize, and maintain a strategic posting schedule for TikTok and Instagram.
• Content Creation & Execution : Partner with Dhar to brainstorm, script, and produce short-form video content.
• Publishing & Engagement : Manage day-to-day posting, ensure quality and timeliness, and actively engage with the community.
• Trendspotting & Experimentation : Identify new trends, formats, and sounds, and test innovative approaches to maximize growth.
• Analytics & Insights : Track and analyze performance metrics (views, engagement, follower growth), and translate insights into actionable improvements.
• Cross-Functional Collaboration : Work with Dhar Mann Studios broader creative and marketing teams to align personal channels with the overall brand mission.
• Community Development : Support Dhar in engaging with fans, cultivating loyal followers, and fostering a positive, interactive presence online.

WHAT YOU HAVE :

WHO OVERSEES YOU :

The Social Media Coordinator will report directly to the Head of Shorts and Dhar Mann.

WHERE IT ALL GOES DOWN :

Our studio headquarters is in Burbank, CA, with flexibility to be where Dhar is (Calabasas, San Diego, Hollywood).

WHEN THE MAGIC HAPPENS :

This is a full-time role requiring flexibility to post in real-time, including occasional evenings and weekends to capture timely opportunities.