Ecommerce Manager

Ecommerce Manager

Since 1981, Outdoor Research has been building award-winning outdoor clothing and gear. We stand behind every product we make with the Outdoor Research Infinite Guarantee. Discover our roots in U.S. manufacturing, our legacy in Made in the USA tactical gloves, and our response to the COVID-19 pandemic with the development of face masks and medical-grade personal protective equipment. Learn about our product processes using recycled materials, how we enforce the safety and wellbeing of our workplaces, and our commitment to all people and the planet.

Position Overview

We are looking for a collaborative, KPIs-driven, data-informed Ecommerce Manager to shape our Direct to Consumer online store across US and Canadian markets. This role will own the overarching website strategy and execution, inclusive of day-to-day operations, promotional calendar, inventory forecasts, UI / UX, merchandising, development partner management, and CRO testing for the DTC storefront. In this role, you will help to develop, implement, track, and optimize the DTC sales strategy as it relates to the end-to-end website experience. Outdoor Research is an omni-channel business that primarily sells products through our Wholesale channel and our own DTC site. This role will support the DTC piece of the business making sure our Shopify storefront provides a unique and elevated experience that matches the expectations of loyal and new customers. You will work collaboratively with Brand Marketing, Demand Planning, Product Development, and Wholesale team members to hone and drive forward the DTC strategy that supports our overarching business goals. The Ecommerce Manager will report to the Sr. Director of Direct to Consumer.

Key Responsibilities

• Manage a small team of direct reports, overseeing the day-to-day functionality and operations of the Shopify website and ensuring elevated shopping experience for every customer
• Manage external Shopify agency partner for site development, CRO testing, and UI / UX improvements, setting their strategic priorities, delivery timeline, and oversight of project management
• Own DTC product lifecycle from inventory forecast, to merchandising strategy, to catalog / feed health, to end of life closeout strategy
• Actively monitor daily data flow between front-end, order management, vendor, and financial systems, and work cross-functionally to resolve any discrepancies and issues
• Monitor order fulfillment KPIs continuously, working with the Warehouse and CS teams to improve fulfillment and delivery KPIs and ensure that customers' requests / operational constraints are prioritized and resolved
• Partner closely with DTC leadership team members on integrating email, content, merchandising, and promotion calendars to drive DTC business outcomes
• Shape and execute promotional calendar laddering into DTC sales forecasts while preserving profitability
• Manage and monitor P&L of the OR website and all the relevant KPIs for the DTC business

Position Requirements

Required Qualifications :

What We Bring to the Table

11 paid holidays each year and 3 floating holidays, PT / PSST, transportation benefits, paid volunteer time, comprehensive medical, dental and vision plans, 401k with discretionary company match, Ron Gregg Annual Outdoor Benefit, bouldering wall and gym, product discounts, employee interest groups including various sports activities.

EOE Statement OR is committed to equal employment opportunity and does not discriminate against any employee or applicant for employment in an unlawful manner. Employment-related decisions are made based on an individual's qualifications without regard to race, sex, color, religion, age, national origin, disability, sexual orientation, gender identity, marital or military status, genetic information, political ideology or other applicable protected class status. This commitment extends to all employment practices including selection, hiring, placement, recruitment advertising, promotion or transfer, rate of pay or other forms of compensation, selection for training, demotion, layoff, or separation. All employment decisions are based upon the qualifications of the individual and the job requirements. OR supports this commitment with an Affirmative Action Program, which is updated annually. The objectives of the Affirmative Action Program are to ensure that our team reflects the diversity of our local community. We fully support affirmative action to include women, ethnic minorities, veterans and persons with disabilities throughout our workforce. The OR Affirmative Action Program is available for review by all employees and is maintained in the Human Resources Department.