Social Media Specialist

Job Description :

Develop and implement a comprehensive social media and digital marketing strategy aligned with the college’s communications goals.

• Developing content for social networking sites (e.g., Facebook, X, Instagram and LinkedIn) including writing, designing, deployment of HWCOE and UF proprietary images, GIFs and short videos as well as open source materials.
• Assists with the development and implementation of all college and departmental email marketing campaigns recommended by the Associate Director including but not limited to graduate student recruitment, college and department reputation promotion, special faculty accomplishment / award promotion, special college / department large grant / sponsorship award, large center / institute launch or anniversaries.
• Assists with developing content for annual college events, special college events and email graduate student recruitment and online advertising.
• Identify opportunities to highlight college stories, achievements, and events across university and external digital platforms.
• Analyze performance metrics and provide regular insights and recommendations to enhance reach and engagement.

Coordinates with marketing and communication team members and internal college reps as overall in the following manner :

Supports and Coordinates the implementation of online and social media :

Benchmark against competitor institutions’ online media presence :

Other duties assigned :

Expected Salary :

$, - $,; commensurate with education and experience

Required Qualifications :

Bachelor's degree and two years of relevant experience or an equivalent combination of education and appropriate experience.

Preferred :

Experience with social media planning, posting, interacting and analyzing Facebook, X, Instagram and LinkedIn posts.

Ability to handle multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.

Familiarity with ADA compliance and accessibility standards for digital content.