Marketing Manager (Demand Generation)

Marketing Manager (Demand Generation)

Hybrid - West Des Moines, IA | Full-time Position

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About Tractor Zoom

We are committed to helping leaders in agriculture make data-driven decisions when it comes to buying, selling, financing, and insuring heavy equipment. Tailored to each business' unique needs, the Tractor Zoom solution suite utilizes data and technology to impart equipment insights that are honest, accessible, and actionable. We empower Farm Credit Associations, Farm Service Agencies, banks, equipment dealerships, auctioneers, and farmers, and fuel their growth.

We're Looking for an "A" Player

We are seeking a motivated and detail-oriented Marketing Manager (Demand Generation) to serve as a key partner to our Director of Marketing. This mid-level role is perfect for a marketing professional with 58 years of experience who thrives at both rolling up their sleeves and keeping complex projects aligned across the business.

You'll be the operational lead for demand generation - managing campaigns, executing paid programs, ensuring marketing automation workflows are humming, and aligning marketing activities to pipeline goals. This role offers strong growth potential, providing a clear pathway to future leadership opportunities.

Primary Responsibilities :

• Campaign & Project Orchestration : Serve as the central hub for the marketing team by managing timelines, deliverables, and execution across integrated campaigns. You'll keep a cross-functional team on track, on time, and on budget.
• Paid Media Execution & Optimization : Own the day-to-day execution of paid media channels (Google Ads, LinkedIn Ads, etc.), managing budgets and reporting performance. Partner with the Director of Marketing on long-term paid strategy.
• Marketing Automation & Lead Nurturing : Collaborate with our Demand Generation Specialist to design and implement HubSpot workflows, lead scoring, and nurturing programs. Ensure programs support pipeline goals and align with sales.
• Performance & Analytics : Track, analyze, and report on campaign performance. Translate data into actionable insights and recommendations to improve ROI.
• Cross-Functional Alignment : Work closely with content, product, and sales to ensure a consistent message and smooth customer journey from first touch to deal close.

Requirements :

Bonus Points For :

Benefits :

Tractor Zoom Culture

We are a small but mighty team of driven, out-of-the-box thinkers that are hungry for information. We are not only passionate about identifying customer pain points but inspired to solve them. Our values unite us and help us work together toward our common goals. We're a customer first organization knowing they are ultimately the end users of our products and technology.

If you're interested in making a difference and seeing your efforts directly impact the trajectory of a company, come join us!