Legal Analyst

Job Description:

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC

Job Description

We are looking for an individual who is passionate about marketing, data, technology and their intersection, and will bring enthusiasm to the role. There is plenty of opportunity to develop professional and personal skills, playing an important role in the within the Promotion and Loyalty Solutions team. While a background in media or technology is not necessary for the role, a keen interest in learning about new technologies, social media platforms and data practices is important.

Responsibilities of the role include the following:

• Provide legal compliance oversight for sweepstakes, contests, instant win games, offers and loyalty programs (herein “Promotions”). Specifically, this includes:Drafting program Official Rules/Terms;Reviewing advertising and promotional site content for legal compliance with federal and state promotion laws;Consulting with Merkle’s sales team to help scope Promotions before sale;Acting as day-to-day client liaison and advisor throughout Promotion lifecycle.
• Manage assigned clients to ensure high client satisfaction
• Manage resolution of problems that may occur during the lifecycle of a Promotion to ensure legal compliance.
• Collaborate with other internal teams to ensure promised deliverables for each Promotion are met; this includes ensuring internal system documentation accurately reflects each internal team’s duties

Qualifications:

Candidate should be someone who:

• Has a client-service mentality, and the ability to collaborate with colleagues across teams within Promotions and Loyalty Solutions and across Merkle/dentsu, as well as with clients who place their trust in Merkle Promotions, Loyalty Solutions team;
• Has a passion for the work they do and the general marketing and data industry, with a demonstrated ability to show leadership;
• Possesses well-developed prioritization skills given the likelihood of dealing with multiple projects and clients at any one time and can do so accurately and gracefully;
• Can work autonomously, take initiative and be pro-active in addressing new matters or challenges;
• Shows extreme attention to detail, is a logical thinker and has excellent grammatical/proofreading skills;
• Is confident and able to clearly communicate to internal and external clients;
• Has a desire to learn more about the wider media, advertising, data and technology industries; and
• 1-4 years of relevant experience
• Proficient with use of Microsoft Office communication tools and Word
• Bachelor's Degree

The anticipated salary range for this position is ($59,000-$96,025). Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

#LI-AW1 #LI-HYBRID #LI-REMOTE