CFOA Marketing Manager

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Armanino is proud to be Among the top 20 Largest Accounting and Consulting Firms in the Nation and one of the Best Places to Work. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want you to integrate all aspects of your life with your career. At Armanino, we know you don’t check-out of life when you check-in at work. That’s why we’ve created a unique work environment where your passions, work, and family & friends can overlap. We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas

Marketing Manager reporting to the Marketing Director for the Consulting practice, as a strategic, hands‑on leader responsible for driving growth for Armanino’s Corporate Finance & Advisory service line. This role translates business goals into integrated go‑to‑market (GTM) initiatives, creates high‑impact content and campaigns, and partners closely with practice leadership to deepen market presence and accelerate pipeline. The ideal candidate is a proactive strategist with strong executional capability, exceptional communication skills, and the ability to influence at all levels of the firm.

Job Responsibilities:

Strategic Marketing Leadership

• Lead execution of the Advisory team strategic marketing plan, ensuring alignment with broader firm GTM objectives and business priorities.

• Serve as the primary marketing advisor to Advisory Partners and Directors, shaping messaging, visibility strategies, industry positioning and growth motions.

• Evaluate market opportunities across priority industries such as Technology, Manufacturing, Healthcare, Private Equity, Real Estate and tailor campaigns accordingly. As well as collaborating with other service line areas in the firm such as Tax, Technology Consulting and Outsourcing.

Campaign Strategy & Ownership

• Build and manage integrated, multi‑channel campaigns—including, but not limited to nurture streams, digital and events—to generate awareness, MQLs, and revenue impact.

• Develop and drive the full lifecycle of campaign development: strategy, messaging, content, execution, optimization, and reporting.

• Partner with Marketing Leaders, SDRs, Partners, Service Area Leaders and BD teams to support pipeline acceleration and strengthen conversion paths.

Content Strategy & Development

• Produce and oversee development of high‑value content (thought leadership, case studies, videos, infographics, industry pieces) in collaboration with Subject Matter Experts (SMEs) and the creative team.

• Oversee and manage web content updates for CFOA service pages, ensuring accuracy, SEO alignment and cohesive positioning.

• Maintain Armanino brand, voice, and quality standards across all content, partnering closely with design, content, and digital teams.

Event & Field Marketing Oversight

• Take ownership, lead planning and execution of CFOA conferences, sponsorships, industry events, and referral luncheons/happy hours/diners, ensuring strategic alignment and measurable ROI.

• Oversee event workflows, pre‑event communications, SME enablement, and post‑event follow‑up.

Stakeholder & Practice Leadership Collaboration

• Participate in pipeline meetings, forecast reviews, and practice leadership discussions, providing marketing insight and driving accountability to growth goals.

• Manage communications and alignment with multiple stakeholders across CFOA, Marketing, Digital, BD, and the Executive team.

Project & Operations Management

• Use Adobe Workfront, CRM, and marketing systems to manage timelines, workflows, reporting, campaign assets, and cross‑functional deliverables.

• Coordinate and optimize marketing budgets across campaigns and events, tracking spends and performance with rigor.

Performance Measurement & Analytics

• Define KPIs for all marketing initiatives and report performance regularly to CFOA leaders and the Marketing Director.

• Apply test‑and‑learn methodologies to enhance campaign performance, content effectiveness, and targeting sophistication.

Requirements

• Bachelor’s degree in marketing, communications, or a related field (or related experience) preferred

• Minimum 5 years of B2B marketing experience, ideally in professional services, consulting, corporate finance, or related industries.

• Proven success managing complex, multi‑channel marketing programs with measurable pipeline impact.

• Strong stakeholder management experience, including direct engagement with Partners, Directors, and SMEs.

• Excellent writing, messaging, and communication skills.

• Proficiency with marketing systems such as CRM tools, project management, analytics platforms.

"Armanino" is the brand name under which Armanino LLP and Armanino Advisory LLC, independently owned entities, provide professional services in an alternative practice structure in accordance with law, regulations, and professional standards. Armanino LLP is a licensed independent CPA firm that provides attest services, and Armanino Advisory LLC and its subsidiary entities provide tax, advisory, and business consulting services. Armanino Advisory LLC and its subsidiary entities are not licensed CPA firms.

Armanino provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Armanino expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino employees to perform their job duties may result in discipline up to and including discharge.

Armanino does not accept unsolicited candidates, referrals, or resumes from any staffing agency, recruiting service, sourcing entity, or third-party paid service at any time. Any referrals, resumes, or candidates submitted to Armanino or any employee or owner of Armanino without a pre-existing agreement signed by both parties covering the submission will be considered the property of Armanino and not subject to any fees or charges. For existing agreements, a role must be approved and open to external search; otherwise, unsolicited and unapproved submittals and referrals will be considered Armanino property and free of fees. In addition, Talent Acquisition is the sole point of contact, and contacting others in our organization without Talent Acquisition’s knowledge will result in termination of contract.

Certain states require us to disclose the pay range and benefits summary for job openings. The compensation range for this position: $95,000 - $140,000. Compensation may vary based on skills, role, and location. Eligible employees at certain levels can participate in a discretionary long-term financial incentive plan, subject to plan participation rules.

Armanino has a robust offering of benefits, including:

• Medical, dental, vision

• Generous PTO plan and paid sick time

• Flexible work arrangements

• 401K with Profit Sharing

• Wellness program

• Generous parental leave

• 11 paid holidays

For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.

For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

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