Social Media Content Creator

Full-time, In-Office — Coconut Grove, Miami

YOU MUST BE LIVING IN MIAMI, FL IN ORDER TO APPLY

ROLE DESCRIPTION

Riley Smith Group, a top-producing real estate team based in Coconut Grove, is seeking a Social Media Content Lead to own and execute our organic social media presence at a high level.

This is not a vibes-only creative role.

This role is for someone who can

create consistently, ship fast, track performance, and improve week over week

; while owning the full content lifecycle from idea to execution to optimization. This is a hands-on, in-office creation role; most days involve shooting, editing, and collaborating onsite with the team.

You will be responsible for producing high-performing short-form content, managing priority platforms, engaging our audience, and driving

inbound interest and conversations

through organic social — in close partnership with our sales and marketing teams.

If you are equal parts

creator and operator

, this role is for you.

Primary Platforms :

Instagram, TikTok, YouTube

Secondary / Distribution :

Facebook, LinkedIn, Google Business

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

Consistent posting cadence established across priority platforms

Clear content pillars defined and executed weekly

Engagement rate trending upward month over month

2–3 repeatable content formats identified that drive saves, shares, DMs, or inquiries

Content calendar fully owned and executed without reminders

Weekly performance insights shared proactively with the marketing team

This role is accountable for outcomes, not just output.

KEY RESPONSIBILITIES

High-Performance Content Creation

Film and edit short-form video content for Reels, TikTok, and Shorts

Capture real-time content at listings, events, office moments, and around Miami

Edit using CapCut Pro, Descript, or similar tools

Create branded carousels, reel covers, and visual assets in Canva

Write strong hooks, scripts, and visual concepts designed to stop the scroll

Contribute to long-form content development and repurposing when needed

Shoot primarily on iPhone, with access to professional equipment as appropriate

Captions, Hooks & Messaging

Own caption performance across all platforms

Write compelling, platform-specific copy that drives engagement and conversation

Maintain consistent brand voice while optimizing based on analytics

Test, iterate, and improve messaging continuously

Platform Ownership & Community Engagement

Own posting, scheduling, and content calendar execution

Actively engage with comments, DMs, followers, past clients, and Miami locals

Spark conversations and identify warm inbound opportunities through organic content

Maintain a positive, on-brand presence across all platforms

Performance, Analytics & Optimization

Track weekly performance across platforms

Monitor engagement, retention, saves, shares, and inbound signals

Identify what's working, what's not, and why

Present insights and recommendations proactively

Optimize content based on real performance, not guesses

Execution, Speed & AI Integration

Use AI tools (ChatGPT, Perplexity, etc.) to improve speed, ideation, scripting, and iteration

Turn real-time moments into content quickly

Manage multiple formats and deadlines without hand-holding

Ship polished work consistently in a fast-paced environment

WHO YOU ARE

A disciplined creator who values consistency over perfection

A strong storyteller with a sharp eye for hooks and pacing

Comfortable being on-camera and behind the camera

Organized, proactive, and execution-focused

Data-aware — you care how content actually performs

Comfortable moving fast in a real estate / media environment

Someone who understands how organic content builds trust, influence, and inbound demand

REQUIREMENTS

• 3+ years of hands-on content creation and social media management experience

, preferably in a fast-paced brand, media, or creator-led environment

Proven experience filming and editing short-form video

Strong caption writing and storytelling skills

Advanced Canva proficiency

Experience managing content calendars and posting schedules

Solid understanding of analytics, engagement metrics, and retention

Comfortable using tools like CapCut Pro, Descript, or similar

Strong communication and community engagement skills

BONUS (NOT REQUIRED, BUT A PLUS)

Real estate or lifestyle brand experience

Long-form content experience (shooting, scripting, or editing)

Experience with professional camera equipment

Familiarity with Monday.com, Hubspot, or similar platforms

COMPENSATION & GROWTH

Growth path into a senior or lead media position as the department scales

Access to professional equipment, in-house studio, and AI tools

Industry events, conferences, and summits

Structured PTO

RECURRING MUST-ATTEND RSG EVENTS :

Coconut Grove Real Estate Talks (Local; Bi-annual)

RSG Happy Hours (Select events throughout the year; Local; Recurring)

RSG Team Meetings (Select events throughout the year; Local; Recurring)

Tom Ferry Success Summit (Anaheim, California; Annual)

TO APPLY :

Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered. Portfolio MUST include short-form video examples you personally filmed and edited.