Director, Owned Media

Director of Owned Media & Audience Growth

The Director of Owned Media & Audience Growth is responsible for shaping and executing the vision for Warner Bros. Games' owned ecosystem spanning CRM, email, push, in-game messaging, web, and ad monetization. This role drives engagement, retention, and monetization across console, PC, and mobile games through data-informed lifecycle marketing and personalized player experiences.

Partnering closely, this leader will define the owned media roadmap, ensuring strategies are insight-led (in collaboration with Market Intelligence & Insights), technically scalable (in partnership with Core Tech & Services), and fully aligned to each franchise's go-to-market strategy. The role blends strategic thinking with operational delivery with designing, orchestrating, and optimizing programs that strengthen player relationships and drive commercial impact.

The Director will also mentor and grow a high-performing team responsible for CRM, CDP operations, campaign orchestration, and experimentation.

The Daily :

Owned Media and Growth Strategy : Define the long-term roadmap for owned media capabilities (CRM, CDP, personalization, segmentation, journey orchestration). Develop the strategic framework for audience growth, retention, and monetization. Align business and marketing goals with platform capabilities and data insights.

Journey Design & Lifecycle Orchestration : Architect and operationalize customer journeys across key lifecycle stages (onboarding, engagement, upsell, retention, reactivation). Partner with analytics, product, and creative teams to implement journey logic, messaging triggers, and testing frameworks to optimize performance.

Campaign Planning & Execution : Lead cross-channel campaign planning and execution across email, push, in-app, SMS, and other owned touchpoints. Collaborate with studio, content, and marketing teams to align promotions and cross-promotional activations across divisions (e.g., HBO Max, WB Studios).

Audience Segmentation & Data Strategy : Partner with data and analytics teams to define segmentation models, propensity scoring, and lookalike targeting. Ensure data integrity, governance, and compliance across all owned media programs and integrations.

Technical & Platform Leadership : Manage the technical roadmap with internal engineering and external vendors across CRM, CDP, and automation systems. Oversee integrations, data flows, identity resolution, and compliance with privacy regulations (GDPR, CCPA).

Cross-Functional Integration & Evangelism : Serve as the internal advocate for owned media strategies, driving alignment across product, creative, data, and growth marketing teams. Partner with divisional stakeholders to scale best practices and unlock cross-promotion opportunities.

Team Leadership & Operations : Hire, mentor, and manage a high-performing team of managers, analysts, and campaign leads. Define workflows, SLAs, campaign calendars, and quality controls. Foster a culture of experimentation, accountability, and operational excellence.

Performance Optimization & Measurement : Define KPIs, measurement frameworks, and dashboards to monitor campaign performance, ARPU uplift, retention curves, and ROI. Translate insights into actionable strategies that drive measurable impact.

The Essentials :

• 8+ years of experience in growth, lifecycle, CRM, or audience marketing within digital, media, streaming, gaming, or subscription-based businesses.
• Proven ability to translate business goals into lifecycle strategies that drive measurable growth.
• Demonstrated experience managing high-performing teams and collaborating cross-functionally with marketing, data, and technology partners.
• Expertise in CRM, CDP, and marketing automation systems (e.g., Salesforce Marketing Cloud, Braze, Iterable, or equivalent)
• Strong technical understanding of data architecture, APIs, identity resolution, and integration workflows
• Proven ability to design and optimize customer journeys and multichannel orchestration
• Strong analytical mindset; able to define metrics, interpret data, and drive continuous improvement
• Deep understanding of segmentation, modeling, and campaign measurement frameworks
• Excellent written and verbal communication skills with the ability to influence senior stakeholders
• Experience operating within complex, matrixed organizations
• Strong leadership, collaboration, and people-management capabilities
• Experience in entertainment, gaming, or subscription services
• Familiarity with content discovery and cross-promotion within digital platforms
• Understanding of privacy and data governance (GDPR, CCPA) and audience export compliance
• Experience partnering with media or distribution teams for integrated campaigns
• BA / BS Required

The Nice to Haves :

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range : $139,650.00 - $259,350.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.