Marketing Data Scientist

Overview

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit : www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

Responsibilities

• Support client teams in developing strategic initiatives and "learning agendas" to enhance business outcomes through innovative measurement techniques.
• Assist internal and external stakeholders in adopting robust measurement practices to improve advertising effectiveness.
• Participate in designing tests and analyzing complex data sets to evaluate advertising effectiveness, covering direct response and brand impact.
• Conduct exploratory analysis and custom studies to assess marketing strategies, delivering clear insights for practical business applications.
• Collaborate cross-functionally (Product, Engineering, Business Development, Marketing) to identify opportunities for new features, products, and strategic partnerships.
• Translate complex data analyses into clear, actionable insights for diverse stakeholders through concise communication and storytelling.
• Contribute to developing white papers, thought leadership, and educational content related to measurement strategies and performance marketing.
• Educate clients, agencies, and industry stakeholders about AppLovin's advertising, measurement, and research capabilities.

Minimum Qualifications

Preferred Qualifications

Compensation and Benefits

CA Base Pay Range : $107,000 - $161,000 USD.

AppLovin provides a competitive total compensation package and a pay-for-performance approach. Total compensation is based on factors including location, knowledge, skills, and experience, and may include equity and other incentive compensation where applicable, in addition to dental, vision, and other benefits.

Equity, Hiring Practices, and Accessibility

AppLovin is an equal opportunity employer committed to inclusion and diversity. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please email accommodations@applovin.com.

AppLovin will consider all qualified applicants with criminal histories in a manner consistent with applicable law. We may use technology-assisted tools in the hiring process, but all decisions are ultimately made by human reviewers.

We do not ask candidates to download apps or to make payments. Use only official channels (our Careers page and applovin.com email addresses) for communications.

Interested in building your career at AppLovin? Get future opportunities sent straight to your email.

#J-18808-Ljbffr