Community Marketing & Business Development Manager

Non-Medical Home Care
Location: Oakland, Macomb & Livingston Counties, MI (Field-Based)

About the Role

We are seeking an experienced, relationship-driven Community Marketing & Business Development Manager to grow private-pay home care referrals across Oakland, Macomb, and Livingston Counties.

This role is ideal for a marketer who thrives in the field, enjoys building long-term referral relationships, and wants their compensation tied to real growth outcomes—not just activity.
If you are an experienced marketer in the area with a book of business who wants to own a home care business, I encourage you to apply and see the opportunities available when you join our team.
Sweat equity is on the table.

Key Responsibilities

• Build and maintain strong referral relationships with:

  • Hospitals, rehab facilities, SNFs, assisted living communities

  • Physicians, care managers, elder law attorneys, and senior resources

• Conduct in-person sales calls, presentations, and community outreach

• Educate referral partners on non-medical home care services and client eligibility

• Represent the agency at networking events, health fairs, and community events

• Track referral activity, pipeline progress, and conversion outcomes

• Collaborate with intake and operations teams to support smooth admissions

Performance Expectations

• Consistently generate qualified private-pay referrals

• Grow active client census within assigned territory

• Maintain professional follow-up and referral source engagement

• Support sustainable, long-term growth—not short-term volume

Qualifications

• 2+ years of healthcare, home care, hospice, or senior living marketing experience preferred

• Proven ability to build referral relationships and manage a territory

• Strong communication and interpersonal skills

• Comfortable working independently in a field-based role

• Reliable transportation required

Compensation & Benefits

• Base salary: Compensation: $60,000 base + uncapped commission (top performers earn $150,000+)

• Performance incentives: Commission and bonus opportunities tied to growth results

• Long-term upside: Accelerated earning potential for consistent performers

• Mileage reimbursement and business expenses covered

• 401(K) and retirement planning

• Supportive leadership and growth-focused culture

• BCBS Health Care

Why Join Us

• Clear expectations and measurable impact

• Leadership that values rate discipline and quality growth

• Opportunity to grow with an expanding private-pay home care agency

• Role designed for professionals—not brochure drop-offs

Apply Today

If you’re a relationship-driven home care marketer looking for a role where performance is recognized and rewarded, we’d love to hear from you.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.