Manager, Digital Marketing Optimization

Join Us at Paychex

Imagine your future with us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.

Overview

Oversees user experience and conversion rate optimization strategies to increase website engagement, leads, sales, and revenue for all Paychex web properties. Defines and manages all testing, analysis, and improvement of various conversion points in the marketing funnel. Responsible for increasing the rate at which online traffic converts to leads. Develops and manages a strategic testing roadmap and process focused on lead and revenue generation.

Responsibilities

Identifies conversion rate optimization (CRO) opportunities and leads the test ideation process to increase our lead-to-customer conversion rate and marketing efficiencies. Establishes, documents, and maintains an evolving conversion optimization strategy focusing on lead generation to improve our online marketing performance and KPIs. Works cross-functionally within marketing and with IT to ensure consistency with brand guidelines are implemented across digital channels to deliver an optimized experience. Facilitates end-to-end conversion testing and targeting process, including test / targeting outline, creative design, code development, QA launch, analysis, insights, and communication, to improve customer user experience, pathing, and conversion website traffic. Manages key conversion points in the marketing funnel, including landing pages, website calls to action (CTA), and lead-generating forms, to ensure optimal efficiency and results. Continually measures the performance of these conversion assets. Reports on the progress of conversion optimization are regularly delivered through the delivery of key performance indicator reports and conversion test data. Leads regular and frequent qualitative testing efforts, including ensuring recommendations are implemented and validated. Collaborates with channel-specific areas (email, social media, SEM, SEO, etc.) to optimize each conversion path and rates overall while driving marketing-qualified leads to our sales teams. Provides insight to writers, graphic designers, and internal reviewers to ensure the implementation of UX and CRO best practices. To maintain the highest level of marketing efficiency, stay abreast of best practices and the latest trends in UX and conversion rate optimization tactics. Recruits, selects, hires, and evaluates the performance of personnel to ensure all department needs are handled appropriately. Counsels and develops staff for personal and corporate advancement through career development, training programs, and other resources, as required, for professional advancement.

Qualifications

Bachelor's degree in related field - required. 5 years of experience in inbound marketing strategies and tactics or related fields. Direct experience with digital analytics such as Google Analytics and Optimizely (or comparable platforms).

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $95,830.00 - $177,970.00 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and / or experience which may result in total compensation outside of this range.

Live the Paychex Values

Act with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity.

What's in it for you?

We value your well-being : We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more. We value your time : From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best. We value your development : Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career. We value your perspective : Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard. We value our communities : We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. Note : The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary. Not sure if you meet every requirement? At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us. Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.