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Marketing and Communications Manager
Marketing and Communications ManagerBowhead • Springfield, VA, US
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Marketing and Communications Manager

Marketing and Communications Manager

Bowhead • Springfield, VA, US
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Marketing And Communications Manager

Bowhead seeks a Marketing and Communications Manager to join our team in Springfield, VA. The Marketing & Communications Manager is a senior-level communications and marketing professional responsible for developing and executing comprehensive strategies that enhance the visibility, reputation, and engagement of UIC Government Services (UICGS) and the Bowhead Family of Companies. This position plays a pivotal role in advancing the mission and business objectives of an Alaska Native Company (ANC) and its family of subsidiaries that support federal government agencies and the U.S. military.

The Manager ensures consistent, strategic, and high-quality communication across all internal and external channels, connecting with key audiences including federal agencies and contracting partners, industry peers, employees, corporate leadership, and UIC shareholders in Alaska. The ideal candidate is a strategic communicator and accomplished marketing professional who combines exceptional writing and editing skills with the ability to manage complex projects, lead a small team, provide executive-level counsel, and deliver both digital and traditional communications that align with UICGS and Bowhead's corporate identity and values.

The position is hybrid if the candidate lives near a UICGS / Bowhead Mid-Atlantic office (three days in office / two days remote). This position may be fully remote for the right candidate if they do not live near a UICGS / Bowhead office.

Responsibilities

Leadership & Team Management

  • Provide coaching, mentorship, and professional development opportunities for team members.
  • Assign projects, set expectations, and ensure timely delivery of high-quality communications and marketing products.
  • Maintain team workflows, processes, and quality control standards.

Strategic Communications

  • Develop and implement integrated communications and marketing strategies that promote UICGS / Bowhead's mission, capabilities, and achievements across all business sectors.
  • Provide high-level communications and marketing counsel to executives, senior managers, and project teams.
  • Serve as a trusted advisor to leadership on communication strategy, messaging, and stakeholder engagement.
  • Support internal communications initiatives that foster employee engagement, awareness, and alignment across all subsidiaries.
  • Lead communications planning and message development for major announcements, organizational initiatives, and strategic priorities.
  • Provide media training and coaching for executives and subject-matter experts preparing for interviews, conferences, or public engagements.

    • Media Relations & Public Affairs

  • Build and maintain relationships with trade and industry media, as well as local, state, and national outlets.
  • Draft, manage the review and approval process, and distribute press releases, statements, and media advisories highlighting contract wins, community impact, and company milestones.
  • Coordinate interviews and media responses to ensure consistency, accuracy, and professionalism.
  • Develop communication strategies during crisis situations, ensuring timely and coordinated messaging.
  • Promote UICGS / Bowhead's contributions to federal customers, shareholder communities, and Alaska Native economic development.

    • Marketing & Brand Management

  • Plan, develop, and manage marketing campaigns that highlight UICGS / Bowhead capabilities, contract successes, and workforce excellence.
  • Oversee traditional advertising and promotional efforts including print, radio, sponsorships, and trade show collateral.
  • Ensure all marketing and communications materials reflect UICGS / Bowhead brand standards, voice, and visual identity.
  • Collaborate with designers, writers, and vendors to produce effective marketing content that supports business development and corporate outreach.

    • Events & Trade Show Management

  • Lead the planning, coordination, and execution of corporate events, trade shows, exhibitions, and conferences.
  • Manage logistics, communications, collateral, and on-site coordination for major events, including the UICGS / Bowhead Annual Golf Tournament Fundraiser, annual holiday party, industry trade shows, and recruitment / community engagement events.
  • Oversee booth design, branding, collateral production, shipping logistics, vendor coordination, and event registration.
  • Collaborate with business development, operations, and executive teams to define goals and ensure strong brand representation.
  • Direct the work of staff and vendors supporting events, including the external communications consultant.
  • Produce post-event reporting, lead tracking documentation, and recommendations for improvements.
  • Approximately 25% travel for company events and exhibitions at trade shows.

    • Video Production Management

  • Manage all video production efforts for UICGS / Bowhead, including creative planning, scripting, message development, and overall production strategy.
  • Oversee the development of spot ads, promotional videos, highlights videos, employee testimonials, event recaps, and other multimedia content.
  • Collaborate with internal teams to define goals, audiences, and core messages for video projects.
  • Direct workflows for the audiovisual production specialist, external vendors, and consultants.
  • Review scripts, storyboards, shot lists, rough cuts, and final edits to ensure quality and alignment.
  • Provide light video production or editing support when needed and manage archiving of video assets.

    • Digital Communications

  • Manage and grow the organization's digital presence, including websites, social media channels, and digital advertising.
  • Oversee content strategy, writing, editing, and digital publication.
  • Plan and execute digital campaigns across Facebook, LinkedIn, and Google Ads.
  • Monitor analytics and use insights to refine content.

    • Content Development & Editorial Oversight

  • Research, write, and edit content for internal and external audiences.
  • Maintain an editorial calendar coordinating communication activities across the organization.
  • Uphold AP style and company writing standards.
  • Review and approve content from staff and partners.

    • Stakeholder & Shareholder Engagement

  • Support communications highlighting UIC shareholder impact, Alaska Native heritage, and contributions to Arctic Slope communities.
  • Collaborate with UIC Corporate Communications to align messaging.
  • Develop materials strengthening relationships with shareholders, employees, and the community.

    • Executive Management Support

  • Support executive leadership with special projects and strategic initiatives.
  • Develop and design executive-level presentations, talking points, and briefing materials.
  • Review, update, and support communication of the UICGS / Bowhead strategic business plan.
  • Conduct research and prepare summaries for executive decision-making.
  • Maintain discretion and professionalism in all executive-facing assignments.

    • Budget Development & Management

  • Develop, manage, and monitor the annual marketing and communications budget.
  • Forecast spending for tools, software, events, trade shows, advertising, video production, contracted services, and departmental travel.
  • Manage vendor contracts, proposals, and invoicing.
  • Track spending and adjust allocations throughout the year.
  • Oversee and manage the department's travel budget.

    • Qualifications

  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field (Master's preferred).
  • Eight to ten (810) years of progressive experience in marketing and communications, including supervisory experience.
  • Proven success developing and executing integrated communication and marketing strategies.
  • Exceptional writing and editing skills with mastery of AP style.
  • Strong media relations and executive communications experience.
  • Expertise in digital and traditional marketing channels.
  • Experience using Adobe Creative Cloud applications (Lightroom, Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat).
  • Experience using Canva for templated design.
  • Experience using WordPress for content management.
  • Familiarity with video production and editing.
  • Ability to manage multiple priorities in a matrixed organization.

    • Preferred Skills

  • Familiarity with Alaska Native Companies, Indigenous-owned enterprises, and shareholder relations.
  • Experience communicating with federal agencies and the U
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