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Senior Product Marketing Manager
Senior Product Marketing ManagerInflu2 • Washington, DC, US
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Senior Product Marketing Manager

Senior Product Marketing Manager

Influ2 • Washington, DC, US
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Senior Product Marketing Manager

Influ2 brings your ABM to the contact-level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, and make the revenue impact clear.

180+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, Datadog, and Capgemini, love our technology. We hope you will love it too.

We are seeking a dynamic Senior Product Marketing Manager to drive the next growth phase for Influ2. If you have a passion for technology and a knack for building and scaling marketing initiatives from the ground up, we want to hear from you.

As a Senior Product Marketing Manager, you will play a crucial role in supporting key pillars of the product marketing function.

What You'll Do :

  • Sales enablement : Equip front-line teams with the sales tools and training they need to confidently position the value of Influ2 to win more deals.
  • Competitive intelligence : Lead competitive intelligence by tracking key competitors, analyzing market shifts, and translating insights into actionable guidance for Sales, Product, and Marketing.
  • Go-to-market strategy : Implement go-to-market plans to bring new products and features to marketsupporting positioning, launch execution, and front-line readiness.
  • Product positioning and messaging : Create clear and compelling product positioning and messaging that resonates with our target audience.
  • Content creation / enablement : Develop high-quality marketing materials, including product demos, videos, white papers, presentations, and more.
  • Performance tracking : Measure and analyze the effectiveness of product marketing initiatives. Use data to optimize strategies and report on key performance metrics.

Your Experience :

  • 5+ years of experience in product marketing within the B2B Tech industry.
  • Proven success in developing and executing go-to-market strategies.
  • Strong understanding of mid-market and enterprise buying cycles at sales-led organizations. Direct sales experience is a bonus.
  • Background in leading competitive intelligence efforts or win / loss analysis.
  • Experience collaborating with cross-functional teams, including product management, sales, customer marketing, and customer success.
  • Proficiency with tools such as HubSpot, Salesforce, and Navattic..
  • A degree in marketing, business, or a related field is preferred but optional; what matters most is your proven track record.

    • Your Skills :

  • Strong communication and storytelling skills, with the ability to translate complex concepts into simple, compelling messages.
  • Analytical mindset : ability to leverage data and metrics to inform decision-making.
  • Creative thinking : the ability to develop innovative and impactful marketing campaigns.
  • Results-driven : focused on achieving measurable outcomes and contributing to overall business goals.

    • At Influ2, we highly appreciate a wide range of experiences and backgrounds. So, even if your history doesn't perfectly match our list, we would still be delighted to receive your application and learn more about you!

    What's In It For You?

  • Join a collaborative and innovative team with a flat organizational structure.
  • Gain exposure to leading companies in various industries and actively contribute to their success.
  • Remote work flexibility with no fixed working hours; work where and when it suits you.
  • Unlimited Vacation policy to ensure a healthy work-life balance.
  • Generous Parental Leave and other well-structured PTO policies.
  • A well-rounded health package with comprehensive medical, dental, and vision coverage.
  • We've raised a total of $15 million in our Series A round, maintaining a cash-positive business for the past 18 months while achieving 50% growth.
  • We're convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there's no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence.
  • We're committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.
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