Sr Director, Demand Generation

Sr Director, Demand Generation

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services combined with innovative technology solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Advarra is seeking a strategic and results-oriented Senior Director of Demand Generation to own the programs, people, and platforms responsible for building and converting marketing-sourced pipeline. This marketing leader oversees segment marketing, campaign operations, and sales development, driving alignment across go-to-market campaigns, digital channels, and marketing technology to deliver measurable impact on pipeline, velocity, and revenue.

This role blends strategy and executioncombining data-driven decision making with deep technical fluency in modern marketing tools, automation, and analytics. The Senior Director will architect and optimize Advarra's demand engine, ensuring programs are efficient, scalable, and tightly connected to business outcomes.

You will collaborate across marketing, sales leadership, and client success to ensure marketing investments translate directly into qualified opportunities and bookings. The ideal candidate is a modern marketer who pairs strategic vision with technical fluencysomeone who understands how to leverage the latest tools, data, and automation to deliver predictable, scalable growth.

Job Duties & Responsibilities :

• Own and evolve Advarra's demand generation strategy to deliver predictable, scalable pipeline and revenue impact across multiple segments.
• Lead account-based marketing programs across enterprise and mid-market segments, leveraging buyer intent, firmographics, and personalization to engage high-value accounts.
• Orchestrate multi-channel programs that engage prospects and customers across the entire buyer journey, balancing always-on digital initiatives with campaign- and event-based activations.
• Optimize paid media strategy across search, social, display, and retargeting to maximize lead quality, conversion, and ROI. Continuously optimize audience segmentation, spend allocation, and creative performance.
• Champion innovation through emerging technologies (AI-driven targeting, predictive analytics, and automation) that enhance performance and efficiency.
• Partner with commercial leadership to develop cohesive go-to-market execution, shared KPIs, and full visibility from lead to revenue. Establish strong feedback loops to continuously improve conversion rates and pipeline velocity.
• Own and refine funnel performance, including conversion rates, cost per lead, CAC, and pipeline contribution. Provide actionable insights to senior leadership on campaign performance, channel ROI, and marketing's impact on revenue. Support a culture of continuous improvement and data-driven decision-making across all programs.
• Build, mentor, and inspire a high-performing demand generation team. Foster a culture of innovation, accountability, and collaboration, ensuring the team continually tests, learns, and scales what works.
• Manage the demand generation budget across channels. Forecast performance, optimize spend allocation, and report on investment efficiency.

Location : This role is open to candidates working remotely in the United States.

Basic Qualifications :

Preferred Qualifications :

Physical and Mental Requirements :

Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.

The base salary range for this role is $160,000 - $210,000. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.