Assistant Director, Digital Marketing, Executive Education

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Harvard Business School (HBS) Executive Education brings together senior executives from the world’s most influential organizations, preparing them to reach the next level for their organizations and for themselves. Working closely with HBS’s world‑class faculty, we design and deliver programs for individuals and for organizations, welcoming over 12,000 participants annually from over 130 countries. Programs range from a few days to multiple weeks. Most programs are delivered on the HBS campus, where participants live, learn, and dine together in dedicated Executive Education residences and facilities. Our programming includes in‑person, virtual, and blended (combining both in‑person and virtual learning) options. The Executive Education department consists of open enrollment, global, and custom program portfolio management; guest services; marketing; corporate sales; program operations; technology services; human resources; enrollment and admissions; and finance.

Job Description

Job Summary

The Assistant Director, Digital Marketing leads the strategy, execution, and optimization of a multi‑million dollar cross‑channel media plan, inclusive of display advertising, paid search, paid social, podcast, radio, and out‑of‑home. This position is also responsible for our organic social channels and blog strategy.

This is a term appointment currently expected to extend for six months from date of hire with the possibility of renewal based on business needs. Harvard Business School does not offer work authorization.

Position Description :

• In collaboration with the Senior Director of Participant Marketing, two direct reports, and program marketing teams, design and execute innovative marketing strategies that deliver qualified program prospects and applicants to meet enrollment targets
• Direct the efforts of the external agency responsible for creating, executing, optimizing, and reporting on a year‑round global media campaign
• Direct the efforts of the external agency responsible for developing advertising creative that spans brand, category, and program‑specific messaging
• Lead owned content channel strategy and oversee post planning and execution
• Using data from our analytics team and market insights from frontline sales teams, collaborate with key stakeholders and external vendors (as needed) to conduct experiments that optimize campaign performance and the customer journey
• Manage and develop two direct reports
• Build trust and collaboration by being present on‑site and engaging directly with colleagues and various constituents
• Perform other duties as assigned.

Qualifications

BASIC QUALIFICATIONS

ADDITIONAL QUALIFICATIONS AND SKILLS

Additional Information

Other Information :

Work Format Details

This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non‑Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard‑designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 057. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work‑life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to :

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO / Non‑Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non‑discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non‑discrimination policy. Harvard's equal employment opportunity policy and non‑discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.

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