CRM Senior Specialist

CRM Senior Specialist

The CRM Senior Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns.

Base Pay Range : $95,000 - $105,000 / annually

Essential job functions :

• Build, test, and deploy end-to-end marketing campaigns, including one-off emails, complex nurture streams, and automated customer journeys.
• Create and manage all marketing assets within the platform, including email templates, landing pages, forms, and subscription preference centers.
• Develop and manage audience segmentation, creating dynamic and static lists to ensure the right message gets to the right audience at the right time.
• Monitor and report on campaign performance, analyzing key metrics like open rates, click-through rates, and conversion rates to provide optimization recommendations.
• Manage the day-to-day administration of the Iterable platform, including user profiles, roles, and permissions.
• Serve as the primary point of contact for end-user support, troubleshooting issues, and answering "how-to" questions in a timely manner.
• Partner with the Data / Analytics team to execute all data management tasks, including data cleansing, de-duplication, record merging, and mass data imports / exports.
• Build and maintain foundational reports, dashboards, automation rules, and templates as requested by the business.
• Partner with the Senior Manager to design, build, test, and deploy complex CRM solutions, including advanced automations, custom workflows, and new system integrations.
• Maintain key performance indicator (KPI) dashboards to track performance for marketing, DTC, and other business teams.
• Analyze platform data to derive actionable insights and provide recommendations that support strategic business goals.
• Serve as the "technical co-pilot" to the Senior Manager, acting as a collaborative partner in brainstorming, solution design, and strategic planning.

Other Duties as assigned

Qualifications

Minimum Job Requirements

Knowledge, Skills and Abilities Required

Working Conditions and Physical Effort

EOE Statement : SimpleTire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act