Marketing & Events Manager- C. Baldwin Hotel, Curio Collection by Hilton

Job Overview

The Marketing Manager provides thought leadership on all aspects of marketing by remaining current on trends, our competitive landscape, and best practices. Responsible for developing and implementing a marketing strategy for C Baldwin Hotel including deployment of strategies and tactics across different platforms. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, aggregate market share, and structure broader brand awareness.

Responsibilities

• Manage the agencies for additional collateral design, printing, and any other promotional requirements.
• Organize special events that will generate great press and PR.
• Research and identify co-marketing companies that will complement the hotel brand and institute programs or events to generate buzz.
• Create and curate unique lifestyle programming in coordination with the hotel leadership team that can then be used in PR articles and social media activity.
• Manage the PR agencies ensuring objectives, strategies, and road maps are executed in a timely manner.
• Monitor hotel Marketing and Brand Standards to ensure compliance.
• Coordinate with Director of Sales and Marketing & DORM integrating branding efforts to e-Marketing and paid online advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures / modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
• Support website blogs and manage the content strategy in conjunction with the Director of Sales and Marketing.
• Develop relevant promotions and packages as a result of PR and other marketing initiatives.
• Manage marketing plans i.e. advertising (offline) and coordinate online marketing activity if required with the Director of Sales & Marketing.
• Oversee hotel photo shoots and manage photo libraries.
• Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
• Monitor online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content and social media opportunities.
• Provide support in strategic planning, market research, presentation development, and any other additional requests as per Senior Management.
• Create monthly reports to track the success of campaigns.
• Create all branded presentation documents, ensuring they are in the appropriate brand format.

Qualifications