Regional Marketing Strategist - Houston

The JD North America Regional Marketing Strategist - Houston serves as the connection point between the JD North America US Marketing and Brand teams and the consumer experience in the Houston market. The JD NA Regional Marketing Strategist is the local expert on anything and everything for our consumers in Houston. From understanding sneaker culture, local trends, and local style to knowing every brand touchpoint in the stores top-to-bottom, front-to-back, the JD NA Regional Marketing Strategist will champion the JD NA brand experiences in the market at every touchpoint. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties :

• Market & Local expert on the Houston market, consumer & trends; able to identify competitive threats and opportunities regionally.
• Provide market-level insights on consumer and product to feed into marketing and merchant org seasonally.
• Provide on-site execution ownership on key market events and unique executions with brand partners.
• Partner with agency of record, Empower, on execution of Houston market attack plan.
• Identify market-level opportunities for partnerships, media, events.
• Plan & Execute Community based events throughout the Houston market & JD locations.
• Partner with Area Managers & Regional Vice Presidents on issues, opportunities and quick resolution to local business response requirements.
• Post-Event Analysis : Gather feedback and analyze activation performance, identifying areas for improvement and opportunities to enhance future activations.
• Foster ongoing relationships with clients, agencies, vendors & community groups for future activations.
• Plays a key role on the in-store innovation team by representing the voice of the consumer and the opportunities to engage and connect through digital integration into the store environment.
• Attends in-market brand partner product knowledge education sessions and cultural events as needed.
• Support resource for regional photography / influencer partners.
• Manage key market, marketing budgets & remain fiscally responsible across multiple events throughout the market.
• Represents JD North America on the ground with brand partners at local events & moments.
• Identify opportunities to enhance processes and workflows for increased efficiency.
• Additional duties and projects as required.

Required Education and / or Experience

Bachelor’s degree (B.A.) in Marketing, Advertising or Communications from a four-year college or university or equivalent combination of education and experience. 3-4 years of marketing, event execution and / or retail experience required.

Required Computer and / or Technical Skills

Should have basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint. Should be well-versed and a power user of current social media platforms including Instagram, SnapChat and Facebook. Understanding of Google Cloud platform and tools helpful.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.