Talent.com
Director Klaviyo Lifecycle Digital Marketing CRM
Director Klaviyo Lifecycle Digital Marketing CRMBluZinc • Springfield, MA, US
Director Klaviyo Lifecycle Digital Marketing CRM

Director Klaviyo Lifecycle Digital Marketing CRM

BluZinc • Springfield, MA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Director Of Subscriptions, Membership, Retention And Lifecycle Marketing Management

Company Overview : Our client, a fast-growing, medium-sized global enterprise, specializes in delivering transformative D2C consumer goods and services with over 1M subscribers. Headquartered in the USA, the company's portfolio includes online training courses, coaching programs, mobile apps powered by AI, and innovative consumer packaged goods. With a strong focus on customer satisfaction and retention, they are seeking a strategic leader to drive subscription growth and enhance customer lifetime value.

Position Overview : The Director of Subscriptions, Membership, and Customer Retention will oversee strategies and execution to optimize subscription-based revenue streams and retain a loyal customer base. Reporting to the Chief Revenue Officer, this individual will collaborate across departments to ensure customer-centric growth and engagement strategies.

Key Responsibilities

Strategic Leadership

  • Develop and implement subscription, membership, and retention strategies to meet or exceed revenue targets.
  • Analyze market trends and customer insights to design competitive and appealing membership offerings via web, social, mobile app, email. SMS, Chat for D2C, B2C, B2B Retail to Consumer

Customer Retention and Loyalty

  • Create and execute customer retention plans, including loyalty programs, personalized communications, and rewards.
  • Monitor and improve key metrics such as churn rate, retention rate, and customer lifetime value.

    • Membership and Subscription Growth

  • Drive subscription and membership sales through innovative pricing models, promotions, and bundling strategies.
  • Leverage data to identify upsell and cross-sell opportunities within the customer base.

    • Cross-Functional Collaboration

  • Partner with Marketing, Sales, Product, and Customer Support teams to deliver seamless customer experiences.
  • Coordinate with technology teams to ensure platforms support subscription and retention initiatives effectively.

    • Performance Analytics

  • Use advanced analytics to track subscription growth, retention, and engagement.
  • Provide actionable insights and recommendations to executive leadership.

    • Team Leadership

  • Build and manage a high-performing team focused on subscription management and customer retention.
  • Foster a culture of innovation, collaboration, and customer obsession.

    • Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 8+ years of experience in subscriptions, memberships, or customer retention roles, preferably in D2C industries.
  • Proven track record of driving subscription revenue growth and improving customer retention metrics.
  • Strong understanding of digital marketing, Klaviyo expert, CRM tools, and customer segmentation strategies.
  • Analytical mindset with expertise in leveraging data to drive decisions.
  • Excellent leadership, communication, and interpersonal skills.
  • Experience in AI-powered mobile apps, downloads or CPG sporting goods is a plus.

    • Benefits

  • Competitive salary and performance-based bonuses.
  • Flexible working arrangements (remote).
  • Comprehensive benefits package, including health insurance and retirement plans.
  • Professional development and growth opportunities.
  • Vibrant company culture with a focus on innovation and work-life balance.

    • Next Steps

    If you meet the above criteria and are interested in this exceptional opportunity, please apply. Jonathan Pearson, CEO of BluZinc, will review your application and arrange a call with you within days, provided your career history aligns with this unique role. Take the next step to elevate your career and make an extraordinary impact.

    [job_alerts.create_a_job]

    Director Digital Marketing • Springfield, MA, US

    [internal_linking.related_jobs]
    NA Zerto Director

    NA Zerto Director

    Hewlett Packard Enterprise • Hartford, CT, US
    [job_card.full_time]
    This role has been designated as 'Remote / Teleworker', which means you will primarily work from home.Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, NDR Growth & Product Marketing

    Director, NDR Growth & Product Marketing

    Trellix • Hartford, CT, United States
    [job_card.full_time]
    A leading technology company is seeking a Director of Product Marketing for Network Detection and Response (NDR).You will drive demand through effective storytelling and marketing programs.The idea...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Strategic Sales Director

    Strategic Sales Director

    Chapel Hill Solutions • Hartford, CT, United States
    [job_card.full_time]
    Strategic Sales Director – Life Sciences Sales & Business Development | Northeast Region.Based in Eastern New York, Connecticut, or Rhode Island (preference for Southern Connecticut).Approximately ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Digital Marketing Lead

    Digital Marketing Lead

    CreditBPO • Hartford, CT, US
    [job_card.full_time]
    We are seeking a proactive and results-oriented Marketing Manager (Team Lead) to drive the execution of our marketing initiatives and lead a cross-functional team through a 90-day growth sprint.The...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales Director

    Sales Director

    Infinity Group US, LLC • Hartford, CT, United States
    [job_card.full_time]
    Infinity Group is a design-driven architecture and construction firm.We guide those responsible for developing next-generation workspaces across the US, using a methodology that offers clients crit...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Product Development - Auto

    Director, Product Development - Auto

    Travelers • Hartford, CT, US
    [job_card.full_time]
    In this role, you will be responsible for supporting the Auto Product Strategy and leading the reimagination of the key elements that comprise an Auto product. This includes partnership across the o...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Electronics Operations

    Director, Electronics Operations

    Ensign-Bickford Industries • Simsbury, CT, United States
    [job_card.full_time]
    This opportunity is located within our.Ensign-Bickford Aerospace & Defense Company.Ensign-Bickford Aerospace & Defense (EBAD). As we prepare to double in size over the next 3-5 years, we're investin...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, US Oncology Marketing, INT Treatment Site Strategy & Execution Lead

    Director, US Oncology Marketing, INT Treatment Site Strategy & Execution Lead

    Merck • Hartford, CT, United States
    [job_card.full_time]
    Job Description • • • •Director, US Oncology Marketing, INT Treatment Site Strategy & Execution Lead • • The U.Oncology business within our company is a growing and dynamic part of our company.We have...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Strategy (Digital Experience)

    Director, Strategy (Digital Experience)

    Huge • Springfield, MA, US
    [job_card.full_time]
    Director, Strategy (Digital Experience).Location : This position is remote within the United States.The global Strategy and Insights craft at Huge is a diverse, multidisciplinary team of strategists...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Head of Digital Strategy & Execution

    Head of Digital Strategy & Execution

    Munich RE • Hartford, CT, United States
    [job_card.full_time]
    Drive the end-to-end digital strategy of HSB's Specialty Reinsurance Portfolio Business Model across our Portfolio Risk Solutions (PRS) and Custom Risk Solutions (CRS) divisions by staying ahead of...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Manager, Product Portfolio Lead (Hybrid)

    Manager, Product Portfolio Lead (Hybrid)

    Selective Insurance • Hartford, CT, United States
    [job_card.full_time]
    At Selective, we don't just insure uniquely, we employ uniqueness.Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards a...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales Director

    Sales Director

    Infinity Group • Hartford, CT, United States
    [job_card.full_time]
    Infinity Group is a design-driven architecture and construction firm.We guide those responsible for developing next-generation workspaces across the US, using a methodology that offers clients crit...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Associate Director, Product Management (Hybrid)

    Associate Director, Product Management (Hybrid)

    RTX • East Hartford, Connecticut, USA
    [job_card.full_time]
    PW100 : East Hartford 400 Main Street East Hartford CT 06118 USA.Person or Immigration Status Requirements : .Pratt & Whitney is working to once again transform the future of flightdesigning build...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Sales Director, Google Alliance Lead

    Sales Director, Google Alliance Lead

    Presidio Networked Solutions, LLC • Glastonbury, CT, United States
    [job_card.full_time]
    Presidio, Where Teamwork and Innovation Shape the Future.AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales Director

    Sales Director

    IDEAZ • Glastonbury, CT, United States
    [job_card.full_time]
    Be among the first 25 applicants.IDEAZ partners with companies to fuel revenue growth by fusing strategy, design, and engineering into a fast, disciplined process for bringing innovative, high-impa...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Applications

    Director of Applications

    Marmon • Springfield, MA, US
    [job_card.full_time]
    Director of Enterprise Applications.As a part of the global industrial organization Marmon Holdingswhich is backed by Berkshire Hathawayyou'll be doing things that matter, leading at every level, a...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Marketing

    Director, Marketing

    Digital United • Farmington, CT, US
    [job_card.part_time]
    [filters_job_card.quick_apply]
    This is a rare opportunity to define how a fast-growing, multi-entity organization shows up in the market — and why it matters. As Digital United’s Director of Marketing, you’ll sh...[show_more]
    [last_updated.last_updated_30]
    Director, Technology Enablement

    Director, Technology Enablement

    3M • Springfield, MA, US
    [job_card.full_time]
    Director, Technology Enablement.Collaborate with Innovative 3Mers Around the World.Choosing where to start and grow your career has a major impact on your professional and personal life, so it's eq...[show_more]
    [last_updated.last_updated_30] • [promoted]