Director, Brand Value

Value Brand Director

The Value Brand Director will lead the strategic direction, innovation, and growth of KFC's value platformdriving transaction growth, brand relevance, and consumer appeal. This role is responsible for developing and executing long-term value strategies that attract new guests, strengthen brand loyalty, and sustain profitable system growth.

A commercially minded and analytically strong leader, the Value Brand Director will balance brand strategy with financial discipline, leading a cross-functional team to deliver compelling, insight-driven value initiatives that perform for both consumers and franchisees. The ideal candidate will bring deep expertise in brand management, innovation, and franchised business models, demonstrating the ability to create breakthrough strategies and drive sustainable results across the KFC US system.

Responsibilities

Strategic Leadership & Brand Positioning

• Develop and execute long-term value strategies that strengthen KFC's competitive position within the QSR category.
• Define and evolve the Disruptive Value and Everyday Value platforms, ensuring alignment with brand priorities and consumer demand.
• Partner with Consumer Insights, Finance, and Operations to validate strategies through robust analytics and ensure alignment with profitability and equity goals.
• Build an 18-month value innovation pipeline, ensuring a consistent runway of initiatives that drive growth and brand differentiation.
• Champion data-driven decision-making to balance short-term results with long-term brand health and system success.

Value Innovation & Pipeline Management

Financial & Analytical Ownership

Franchise & Cross-Functional Collaboration

Marketing Integration & Creative Development

Leadership & Team Development

Qualifications

Education :

Experience :

Salary Range : $165,000 to $185,000 annually + bonus eligibility + stock-based compensation.