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Search Marketing Manager
Search Marketing ManagerVirtualVocations • Rochester, New York, United States
Search Marketing Manager

Search Marketing Manager

VirtualVocations • Rochester, New York, United States
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  • [job_card.full_time]
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A company is looking for a Manager, Search.

Key Responsibilities

Oversee day-to-day management of paid search campaigns across Google Ads & Microsoft Ads

Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals

Analyze campaign data regularly to identify optimization opportunities and implement tactical improvements

Required Qualifications

Bachelor's Degree preferred

4-5 years experience in search engine marketing (SEM), including hands-on experience with Google Ads and Microsoft Ads

1-2 years of people management experience

Pharma industry experience preferred

Deep understanding of paid search tactics and campaign structure

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Marketing Manager • Rochester, New York, United States

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